Within the next 12 months, Kudler's focus is to increase revenue and customer loyalty, reduce operating costs, and implement a sale system named the Frequent Shopper Program and cost reduction program (Strategic Objective,…
“Jerry McCall is Dr. Williams’s office assistant. He has received professional training as both a medical assistant and a LPN. He is handling all the phone calls while the receptionist is at lunch. A patient calls and says he must have a prescription refill for Valium, an antidepressant medication, called in right away to his pharmacy, since he is leaving for the airport in thirty minutes. He says that Dr. Williams is a personal friend and always gives him a small supply of Valium when he has to fly. No one except Jerry is in the office at this time”.…
The definition of marketing as stated by the American Marketing Association is that: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (marketingpower.com, 2008) Marketing is not a choice but yet an essential part of any business. Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has a large amount of retail space located in a stylish shopping center. The stores are stocked with the very best domestic and imported produce (phoenix.edu, 2008). Kudler Fine Foods has decided to explore new options to which they might offer to their customers. This paper will first justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics. Next the paper will explain Identify the areas where additional market research is needed.…
In the health care field there will always be ethical dilemmas to contend with and the majority of these are the most difficult to imagine. In this case, a 96 year old male cancer patient is receiving naturopathic treatment from his daughter who happens to be a physician in that field. This has caused conflict between the daughter and the regular physicians due to the fact that they feel she may be causing her father unnecessary pain as well as speeding up his death. The scope of healthcare ethics encompasses the decision making process and how it relates to what is right and what is wrong. Therefore it is important…
Whether Jerry is refilling a prescription for blood pressure medication, blood thinners, or valium he is still overstepping the boundaries of his profession. The Valium or Diazepam that the patient is requesting a refill for can be very addictive (PubMed Health, 2010). This means that people can become dependent on the effects of valium and desire to use it more often or in larger quantities than instructed. Therefore, refilling valium may be thought of as more ethically unjust than a prescription drug that is not addictive or used recreationally.…
I would have handled the situation the same way that the guards did. To think that there could be a cure to fix someone who was going to die. Why not take the risk to save that person from dying? The warden's wife was going to die, and the doctors had no way to help her. Paul devised a plan to get John Coffey to the warden's house to fix his wife. The guards risked losing their jobs or worse to save his wife, and they felt it was the right thing to…
Clinicians are expected to provide medical services to help others. However, there is a debate about whether clinicians should treat friends and family, members also known as non-patients. “Treatment of non-patients is widespread, with some studies reporting nearly 100 percent of physicians engaging in this practice” (Latessa & Ray, 2005, p.42). A case was presented where a physician assistant (PA Brian) was asked to treat his supervising physician (Dr.Yarnell) for different medical conditions while prescribing multiple controlled substances. Legal standards provide vague ethical guidance regarding this issue and leave a lot of blank spaces open for clinician interpretation. In Dr.Yarnell and PA Brian’s case there were numerous ethical dilemmas that can be examined under the four ethical principles of medicine: beneficence, nonmaleficence, respect for autonomy, and justice.…
I have analyzed this situation from the perspective of a Utilitarian and my own viewpoints which go hand in hand. While others may see this as morally wrong and believe it goes against a physician’s ethical code of conduct, I completely disagree. I find the physicians who have the compassion to help these patients to relieve their suffering for once and for all to be truly inspiring even when so many people will pass judgements and disagree with their decision. As I stated before, doctors have very hard jobs and constantly have people judge and disapprove of their methods and treatments and I find it admirable that they still make the best decisions and take the patients best interests into consideration, even if that means assisting their…
There are three patients in need of a transplant; Ozzy, Lisa and Jerry. The first patient is Ozzy; he has been homeless for the past ten years. His heart condition is due to constant drug abuse and overdosing on crack cocaine. In the past few months he has started working with troubled teens at a local homework and tutoring hangout. If he receives the heart transplant he will live another 10-15 years and will be able to continue to be a mentor to teens. Because of his history with drugs, it is a high risk to choose him as a recipient. Drug abuse is a serious illness and he may relapse causing the new heart to become damaged and die within a few months. Lisa is a 12 year old with a lifetime of health issues. Her heart was damaged after fighting pneumonia the year before. Unfortunately because of her health history, a heart transplant won’t guarantee she will make it past her 20’s. Dr. Doe, her father, is also a doctor at the same hospital working in a different department. He has offered a substantial amount of money to the hospital so that his daughter can receive the transplant. So far the understanding of utilitarian ethics is "the greatest happiness for the greatest number," but I must also consider deontology for this case. (Levith) According to Immanuel Kant, “It is goodwill that directs people to do what they ought to do rather…
According to Kant, 2008 making a false promise is something that could never will to be universal law. Promising a patient that conceding to the life –saving medications will prolong life with little pain is not adhering to the code of medical ethics and moral reasoning. However, the patients’ right to die as they wish should be the top priority. The choice should be to only endure severe pain if that is the decision of…
Sharing information with the public about possible cures is morally right. Withholding information that can save someone 's life is morally wrong. Direct advertising to consumers of pharmaceutical drugs is ethical based on a deontological perspective. Kant considered what is "right" over what is "good" to be superior (wikipedia). In the case of direct-to-consumer drug advertising, the right of sharing information about cures and possible ailments outweighs any possible "good" that can be made on behalf of the advertisers. It does not matter that the advertising companies and the pharmaceutical companies will make money off of the patients purchasing the drugs. What is most important is sharing the knowledge with those patients.…
There are total of five federal offenses: crimes committed on high seas, federal property, and crossing a state or national border, Dereliction of Interstate Commerce, and harming a federal official while they are on duty. The Federal Courts are use for impeachment of a Public Official, disputes between two or more states, and Federal Courts have total jurisdiction over people filing bankruptcy in the U.S.. In my opinion, having total jurisdiction over people filing bankruptcy in the U.S. is most important role of Federal Courts. Many of people go to the Federal Courts to fight for their rights, and the Federal Courts has the ability to help them.…
QUESTIONS: 1. Describe the purpose of market research. A market research is a specific and very important part of marketing strategy. It tries to known what are the things that consumer need and how the company has to design and advertise the product to the consumers will buy it when it will be launched. This type of research is used by businesses to increase the likelihood that the products will be well received by consumers when they are launched. In conclusion, the purpose of market research is get important information about market need, market size and competition to get a successful product.…
I see it as immoral because they are offering compensation to people that is desperate for the bare necessities of life, in exchange for being “lab rats”, these people are so down on their luck that they are not thinking of the consequences. This is the reason that healthy people that are not desperate for food, and shelter that will not agree to the testing. This also immoral because they are basically risking a life of one human to save another, just because these people are homeless and alcoholics does not make them any less of a human and just because the people that they are attempting to cure are not homeless or alcoholics does not make them any more human than the next person.…
Before we discuss this case we should remember that utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose to society, while right is an individual’s entitlement to something. From the perspectives of utilitarianism and rights on Eli Lilly & Company’s practice, we can see that Eli Lilly’s test subject is homeless alcoholics, it show that Eli Lilly & Company’s clever in using way to minimize their company cost for their testing activity. Actually there is utilitarianism thinking way in Eli Lilly & Company because they give homeless alcoholics as their subject test with Money, warm bed, food, and good medical care and facilitate them well. However, we disagree when this company helping of homeless alcoholic but in other side it can bring harm impact because Eli Lilly make the homeless alcoholic as trial of drug. So, when we make comparison between what have they got (Money, warm bed, food, and good medical care, etc) for several month with what will they face after they become drug trial, it is not fair because there are more negative impact that homeless alcoholic get, the homeless alcoholic’s life is more valuable than amount of Money, warm bed, food, and good medical care, etc. We will really agree if help that Eli Lilly & Company give to homeless alcoholic in order to make them back in right way such as by giving them some facilitation(place to sleep, eat, and so on) without bring them in harmful condition of life( not make them as test subject/ drug trial).…