And, to be precise, it is not a true re-framing, as it only objects to the severe penalties that would be attached to the prosecution of copyright and patent infringement. The foundation of the proponents' argument, that counterfeiting and product piracy entail high costs for companies and for entire economies, is a matter of empirical fact and therefore could not itself be refuted. One way to answer it would have been to argue that money spent prosecuting copyright infringers would make fewer resources available for prosecuting truly dangerous criminals. Instead of starting with the proponents' interpretation and re-framing it, however, the directive's opponents concentrated on constructing their own counter-frame, which focused on consumer and civil rights (used in 20.8 per cent of the claims). Unfortunately for them, these rights-based arguments were less successful than the piracy and counterfeiting frame used by the directive's proponents. As mentioned before, ETNO, the business association representing the telecommunication industry, did not appear as a public claims maker, preventing their main argument that IPRED I would impose high costs on internet providers from entering the public discourse about the directive. Nor did the arguments made by the automotive parts and generic medicines manufacturers play any role in the debate. The only frame that was exclusively used by opponents of the directive was the democratic procedures frame, which was mainly used by MEPs criticizing the selection of the
And, to be precise, it is not a true re-framing, as it only objects to the severe penalties that would be attached to the prosecution of copyright and patent infringement. The foundation of the proponents' argument, that counterfeiting and product piracy entail high costs for companies and for entire economies, is a matter of empirical fact and therefore could not itself be refuted. One way to answer it would have been to argue that money spent prosecuting copyright infringers would make fewer resources available for prosecuting truly dangerous criminals. Instead of starting with the proponents' interpretation and re-framing it, however, the directive's opponents concentrated on constructing their own counter-frame, which focused on consumer and civil rights (used in 20.8 per cent of the claims). Unfortunately for them, these rights-based arguments were less successful than the piracy and counterfeiting frame used by the directive's proponents. As mentioned before, ETNO, the business association representing the telecommunication industry, did not appear as a public claims maker, preventing their main argument that IPRED I would impose high costs on internet providers from entering the public discourse about the directive. Nor did the arguments made by the automotive parts and generic medicines manufacturers play any role in the debate. The only frame that was exclusively used by opponents of the directive was the democratic procedures frame, which was mainly used by MEPs criticizing the selection of the