The Protection Of Women From Domestic Violence Act: Article Analysis

The unravelling attention drawn towards the plight of millions of females behind the comfort of their doorsteps has been a landmark impact of the Protection of Women from Domestic Violence Act, 2005. For the first time in the Indian society which holds family as the most fundamental unit of its structure, household abuses and violence were put on show for the public. This article intends to examine the power relations shared between both the partners in a heterosexual marriage under a predominantly patriarchal society, the influence of Indian culture and tradition, the role of other social agents and a female’s resistance as depicted in the advertisement under study.
INTRODUCTION
In the Republic of India, domestic violence is referred to any act of physical,
The advertisement under study successfully drives home the message of making women resist and speak up on such socially tabooed issues but not without some problematic tenants present in the screenplay. The setting of the advertisement in a beauty parlour again manifests the idea of resistance on the shoulders of women with a class privilege, who can afford the risk of speaking up or resisting much contrary to the women who find themselves on lesser privileged social locations. Such a setting alienates the major section of the targeted audience as domestic violence is more palpable in rural households and households with weaker economic status. Furthermore, the tagline “Hair, the pride of woman: let it never be the reason for her weakness” comes with its own set of troublesome connotations. Considering that beauty is socially constructed, hair is one of the conventional parameters on which beauty is assessed. Epitomising a person’s strength and source of agency on dubious symbols of another contested social construct substantiate another problem while trying to address the