Preview

The Ritz-Carlton Case

Satisfactory Essays
Open Document
Open Document
499 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Ritz-Carlton Case
The Ritz-Carlton Case
The Ritz-Carlton hotel company is a leading hotel management company operating 38 hotels and resorts all over the world. There will be a new hotel opening as part of a multi-use facility owned by Millennium Partners. When James McBride, the general manager of the new Ritz-Carlton Hotel, is responsible for opening the new hotel, he faced a challenge. There are some doubts with the “Seven Day Countdown”, a training method to the new employees. Brian Collins, manager of hotels for Millennium Partners questions whether the seven day training is enough to the new hires, and wants to closer to 80% initial occupancy rate.

Ritz-Carlton is offering professional service to the customers. Schulze, the CEO of Ritz-Carlton, suggests that they are aiming to selling service instead of selling rooms, selling food and selling the bar although they do those things incidentally. In the 7-day training period, the new employees would learn the culture and value of the hotel and the coming five days are for training and trial runs of service delivery. In the day one, Schulze, the CEO of Ritz-Carlton would explain his philosophy of being a high-quality service organization and show the Gold Standards to the new employees (Appendix 1). In the day two, the new staffs would have a view of the new departments of the hotel and learn more about each other. In the following 5 days, they would get the skills training in terms of standards set of their jobs and how to handling guests requests.

The Seven Day Countdown brought greater efficiency and has been conducted in many Ritz-Carlton Hotels, while Brian Collins, manager of hotels for Millennium Partners is concerned that the seven-day time frame limited the hotel’s ability to offer the high-quality service to the customer and took a long time to reach 80% occupancy rate.

Ritz-Carlton should lengthen the 7-Day Countdown to 14-Day Countdown before the hotel opening as it is difficult to train the new hires well in

You May Also Find These Documents Helpful

  • Powerful Essays

    Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to identify the gap , so a study was conducted by the Nations hotel learning organizations (NHLO), as a result need for high leverage training program (Chapter 1-Introduction to employee training and development- High Leverage Training Program) was determined, which can improve the operational efficiency, help in retention of high performing employees and increase the level of customer satisfaction, so a structured coaching program was proposed in front of senior executives, which can have impact on business .(Chapter 1-Introduction to employee training and devlopment -ASTD Competency model, this model shows the role of training and how it will impact the business strategy).…

    • 1125 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Peaceful Rest Motor Lodge

    • 1890 Words
    • 5 Pages

    Hayes, D. (2005). Pearson - Hotel Operations Management, 2/E - David K. Hayes & Jack D. Ninemeier (Vol. 2E): Prentice Hall.…

    • 1890 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The staff’s high level of character, charm, and enthusiasm are paramount to the hotel in being successful in this endeavor. According to the video, the hotel management strives to motivate their employees by being active in their day-to-day activities and by giving them daily feedback. This keeps them focused, charged and most importantly keeps them in the mindset that their clientele is always observing them. The greatest challenge with management is discipline. Management has several different sections ranging from housekeeping, concierges, sales, and dining staff that all have different needs that have to be met an have to do so with diplomacy. Along with that there are certain expectations that the guest expect of management.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with food and beverage, such as Holiday Inn and Ramada Inn.…

    • 1305 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    One story of a young migrant or refugee that I read about is Jose, a Honduran teen. The ways the story opened my eyes are how her friends died terribly along the way. One of them died because of malnutrition, while the other was run over by a train, it shows how dangerous the trip is for these…

    • 59 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Qcf Unit 4 Customer Service

    • 3523 Words
    • 15 Pages

    In any business training and retraining is one of the key aspects to successes this will boost staff confidence and enable them to be more confident about what they are doing so far as its been carried out according to specification. This will develop the confident of staff and improve their performance. Once this is achieved to the highest standard, customers will be more than happy about the service of the hotel/business. This will encourage and motivate the customers to patronise them again. Happy customers will always return and recommend the hospitality they enjoy in the hotel to…

    • 3523 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Ritz Carlton

    • 550 Words
    • 3 Pages

    The Ritz Carlton Hotel takes genuine pride towards acknowledging that it takes leadership in management to motivate and empower employees to become experts with their areas of operations, so the best services can be offered to consumers who utilize the hotel and are expecting an elegant-luxury experience. The Ritz has a theory that consumers do not simply want a room (product), but rather a great experience that will keep them above competition, and better than the rest. Benchmarking is a strategic measure the Ritz Carlton uses to guide management of the hotels internal operations, execute measures that will retain consumers, keep employees trained, maintain services at their very best, and optimize revenue for the company. According to Heizer & Render. (2011) stated, “As the first hotel company to win the Malcolm Baldrige National Quality Award, the Ritz treats as if it is the heartbeat of the…

    • 550 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    In order for true love to exist, free will must be present. However, the Republic of Gilead aims to severely suppress the autonomy of individuals, thus leading to state that is devoid of genuine relationships. Yet, the question becomes if it is even possible for the Republic of Gilead or any oppressive regime to completely press its subjects into a state of mindlessness to where they cannot think or desire anything that is outside of the society itself. The events that unfold in The Handmaid’s Tale provide a powerful demonstration that though oppressive forces can operate societies through an illusion, with the forces themselves believing the illusion, its influence cannot touch the deepest longings of the human experience…

    • 1290 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    According to Edelman, the American government has tried several ways to extirpate poverty in the States but it doesn't bode well. Many people in America are still living under the poverty line due to some study reasons. Some of these reasons include, the economy working against the misfortune people of America and only the top tiers benefits from the growth of the economics, exacerbated by trends in family compositions and also the new jobs paid less compare to the previous ones.…

    • 323 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The Plaza Inn

    • 917 Words
    • 3 Pages

    David Bart, General Manager of the Plaza Inn, received a letter from the hotel association of which the Plaza Inn was a member. The letter stated that the hotel’s service levels did not measure up and that the front desk and reservations, two critical departments, received the worst ratings among all of the association’s properties. Unless the management of the Plaza Inn could submit a plan for guest service improvement and pass the next inspection scheduled in six months, its membership would be rescinded. In fact, at the Plaza Inn, the inability to efficiently expedite phone calls and respond to guest needs was troubling to Bart, not only from a guest service perspective, but also from the standpoint of lost revenue.…

    • 917 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Ritz Carlton Case

    • 1370 Words
    • 6 Pages

    The Ritz-Carlton stands out amongst the luxury hotels due to the time and investment that they contribute into their employees. Within the organization is where the success starts. The customer service that they provide allows the success to flourish even more and it creates a loyalty…

    • 1370 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Case Analysis

    • 1450 Words
    • 6 Pages

    By the regular reviews that the company conducting to ensure its consistency of good quality service and then achieving this Gold Standards, the company learned much more of information. Ritz-Carlton Hotel discovered the rate of turnover was high. Thus, the company looked for the rational and actions to prevent the increase. The Ritz-Carlton had a process to overcome cultural resistance to change. As well, employee satisfaction issues were resolved which made the company’s exceeded its benchmark, from decision making, empowerment, communication up to teamwork. Those changes and giving value to the employees made the company into the top having the Baldrige Award for the second time. The customer’s…

    • 1450 Words
    • 6 Pages
    Good Essays
  • Good Essays

    There are several ways for the hotel from being overbooked, and still cater to its loyal vacationing customers. The hotel can eliminate any future WICB bookings due to it potentially destroying the hotel’s long term revenue. The hotel can compile a list of frequent guests and advise them via email to book early, for they are expecting a busy season. The hotel…

    • 574 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Ritz-Carlton Hotel Company aims to succeed in one of the most logistically complex service businesses. Targeting primarily industry executives, meeting and corporate travel planners and affluent travelers, the Atlanta based company manages 25 luxury hotels that pursue the distinction of being the very best in each market. It does so base on the strength of a comprehensive service quality program that is integrated into marketing and business objectives.…

    • 794 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Ritz carlton case

    • 1163 Words
    • 10 Pages

    Ritz-Carlton is a service provider and not any kind of service but a service of…

    • 1163 Words
    • 10 Pages
    Better Essays

Related Topics