The Role Of Economic Segregation In Advertising

The evidence of economic segregation can be easily seen in the ads of The Crisis; the ads offer a variety of opportunities for lifting African Americans from low situations; offering them opportunities to make a living for themselves. For example, on page 112, the Jackson Specialty Company posted an ad on how to become one’s own boss. The Crisis also placed advertisements for higher education, allowing black men and women to attend colleges, universities and even military institutes. Within the community, job opportunities for blacks, were difficult. Often times business who were hiring, would hire whites only; no matter how poor or rich or how uneducated or educated blacks were. According to the article on page 102, “blacks found it difficult