The Role Of Enso Yoga In Bombardier

THE ROLE OF THE SELLER

The sales context:
During a hike up Mont Royal last weekend, I happened to chance upon my old friend, which is the head of marketing in Bombardier, and he shared with me how the company was looking for new compensation & benefits to provide for the employees of Bombardier. As a yoga practitioner as well, he was open to the idea of introducing yoga as a benefit for employees. As a result, he referred me to the Human Resource director, who deals with the benefits directly.

My company, its markets and its products.
I belong to ensō yoga, a yoga studio at Downtown Montreal. ensō yoga is devoted to creating a sanctuary of strength and inspiration for the spirit, the soul, and the body in the heart of the city. It is an
We believe in empowering lives through yoga and the act of giving. ensō yoga is a unique giving-based business which combines both philanthropy and commerce – as such, 50% of our profits go directly to benefiting and empowering women so that they can gain greater confidence, self-belief, as well as, the tools needed to face obstacles and to seize opportunities.

As the newly appointed marketing and sales specialist in ensō yoga, I am responsible for not only increasing the brand reputation of ensō yoga but also, increase sales outside of walk-ins/ work of mouth referrals (which is the norm in ensō yoga).

In the recent years, as yoga becomes increasingly trendy in Montreal, more yoga schools are expanding and the market is increasingly becoming more saturated. It is seen that many yoga studios across Canada are closing down branches or completely folding the company due to the inability to compete in the price war and achieve a desirable market share. In Montreal alone, there are more than 100 other independent yoga studios, and this number excludes other fitness centers/ gyms that provide yoga classes as
The first being “drop-in” classes, where yogis are able to pay a fee upfront and attend per class. The second would then be joining a course, or purchasing a package, where the rates will be discounted accordingly, based on the length of the course or the number of classes available in the package. Thirdly, there are passes that yogis can purchase, which enables them to attend unlimited amount of yoga classes in a stipulated time frame. Most yoga studios - ensō yoga included, strive for customers to sign on package deals/ monthly passes to rope them in to become loyal customers of the studio and the teachers that each yoga studio has.

What I know about the person I will meet and his company
I will be meeting with the Human Resource director, who is looking for a new benefit to provide for the employees of Bombardier. I have also heard that in the present day, many employees not only look at the pay before making a career choice, but also the benefits that come from it. Therefore, to increase it’s employees satisfaction, retain and attract talents, companies are investing huge amounts of money into employee benefits. It is said that larger companies budgets an additional 50% of the budget for wages solely for benefits.

My products, services and my