the role of motivation in tourist satisfaction

ROLE
Presented by Group 4
Lecturer: Le Hoang Dung

MOTIVATION
SATISFACTION

1.

Introduction:
+ Background
+ Purpose of the study

2.

Literature Review

3.

Methodology

4.

Results & Findings

5.

Bibliography

 Background:

+ Total contribution from Travel & Tourism to the world GDP grew by 3.0% (2012), faster than world economy growth as the whole (2.3%), & faster than growth of industries (manufacturing, financial & business services & retail), WTTC.
+ Direct contribution to the world GDP: US$2.1 tril & support 101 million jobs
+ 6 mil international tourists visited VN & this figure is set to increase.
+ 1.9 mil tourists visited the country in the first 3 months of 2012, a rise of 25% compared to the same period in 2011. Revenue close to US$ 2 bil in international tourism in the first quarter of 2011, up 14%, compared to the same period in 2011.

=> Significant contribution of Tourism to country’s economy & potential of VN tourism  Purpose of the study:

+ To identify attributes determining the motivation of the visit
+ To identify the tourist segmentation according to the identified dimensions in motivation for the visit
+ To identify the attributes determining satisfaction for each motivation group
+ To find out the relationship between motivation groups and corresponding satisfaction criteria

THEORETICAL FRAMEWORK
 Contextual & theoretical grounds

Current research on
Domestic tourism in
Asia & VN.
Address research gaps. Theoretical foundation for the role of motivation in satisfaction. Model Application

 Definitions of domestic tourism (Singh, 2009, p.1) & domestic tourist (UNTWO, 1995,

p.5).

 Reference to Works on Tourism:

+ Politics of Tourism in Asia (Richer, 1989)
+ Domestic Tourism in Asia (Singh, 2009)
+ Asia on Tour: Exploring the Rise of Asian Tourism (Winter et al, 2009a)

 The need to conduct research:

+ “Some patterns of Asian domestic travellers

References: TO EXISTING DATA SOURCES  Bui, H. T., & Jolliffe, L. (2011). Vietnamese Domestic Tourism: An Investigation of Travel Motivations. ASEAS - Austrian Journal of South-East Asian Studies, 4(1), 1029.  Bui, H. T., & Jolliffe, L. (2011). Vietnamese Domestic Tourism: An Investigation of Travel Motivations. ASEAS - Austrian Journal of South-East Asian Studies, 4(1), 1029.  Yooshik , Yoon. "An examination of the effects of motivation and satisfaction on destination loyalty: a structural model." 26. Virginia: 2005. .  Lien, Phan Thi Kim. "Tourist Motivation and Activities: A Case Study of Nha Trang, Vietnam." Tromso: 2010.