In the case study “On the Threshold of Broad and Rich Football Pastures” the UCLA Bruins integrated college football during the years 1939-1941. The season of 1939 included five black players including three star players that helped create a strong competing team in the Pacific Coast Conference. Even though “UCLA was not the first major college team to allow African American participants, it was the first to feature a group of black players in starting positions” (Demas, 29). The players, Kenny Washington, Jackie Robinson, and Woodrow Strode, enjoyed playing for UCLA. Not only because they had starting positions, but also because they were accepted on campus. Student publications like the “Daily Bruins celebrated the success of Kenny Washington making him one of the post popular students on campus” (Demas, 31). Even the media outside of UCLA’s campus contributed to the rise of the integrated team. UCLA caught the attention of national sportswriters when starting the season with a 5-0-1 …show more content…
Because of the local support UCLA received they were able to compete as an integrated team. Local UCLA fans understood that Bruins football would not be the same without their start African American players therefore; they chose to support them rather than discriminate. Sportswriters in black newspapers in Los Angeles “were the first to foresee the importance of integration at UCLA beyond the region” (Demas, 39). The Bruins football team symbolized what an integrated nation could look like. The sport sections in local newspapers were constantly filled with optimism for UCLA. In order to promote a positive team image the black press gave Kenny Washington the role of a spokesman for black athletes. In later years, the black press convinced UCLA to hire Washington as their freshman team coach. Like I mentioned earlier Washington, Robinson, and Strode were popular on campus. “Such student support for UCLA’s black athletes helped reinforce the institutions reputation as a racially open campus” (Demas, 34). African American players didn’t let the racial pressures happening within Los Angeles get to them because they felt accepted and wanted on campus. Throughout the chapter Lane Demas argues that the support the racially integrated football team received helped create a local understanding of racial equality on and off the