The Role of Social Media in Business
THE ROLE OF SOCIAL MEDIA IN BUSINESS
The Role of Social Media in Business
Author
Author Affiliation
Date
Table of Contents
Introduction 3
The role of social media in business 3
Trend of Social Media and new Bossiness Intelligence 5
Advantages of Social Media in Business 6
Disadvantages of Social Media in Business 8
Conclusion 10
References 10
Introduction
At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.
The role of social media in business
At the present, social media is playing a significant role in business sector. In the past it was frequently used for carrying out non-business activities. For instance, people used it to connect with their friends as well as for searching and making new friends. However, now it has become a basic need for most of the businesses since business people are making use of social media particularly Twitter and Facebook for performing market research, marketing their products and services and for supporting clients. To serve this purpose, a large number of social media related websites
The Role of Social Media in Business
Author
Author Affiliation
Date
Table of Contents
Introduction 3
The role of social media in business 3
Trend of Social Media and new Bossiness Intelligence 5
Advantages of Social Media in Business 6
Disadvantages of Social Media in Business 8
Conclusion 10
References 10
Introduction
At the present, social media has become a very important element of business especially for the marketing purpose. Additionally, using the social media tools, techniques and channels (such as Twitter, Flickr, Facebook, etc.) companies catch more visitors and massive amount of network and operational traffic. In this way, without investing extra money companies are now able to get more clients, visitors and returning customers. In addition, the social media technology is the most excellent tool for the companies to promote their business, for example if a company is selling services, products or publishing ads, then social media is the most excellent method to make their website gainful in a minimum amount of time (Deepika, 2010). This paper will discuss some of the important aspects of social media and their influence on the current business industry. This paper will also outline some of the main advantages and disadvantages of the social media.
The role of social media in business
At the present, social media is playing a significant role in business sector. In the past it was frequently used for carrying out non-business activities. For instance, people used it to connect with their friends as well as for searching and making new friends. However, now it has become a basic need for most of the businesses since business people are making use of social media particularly Twitter and Facebook for performing market research, marketing their products and services and for supporting clients. To serve this purpose, a large number of social media related websites
References: Alsheimer, C. (2009, November 11). Five Benefits of Social Media Marketing. Retrieved July 17, 2011, from LevelTen Interactive: http://www.leveltendesign.com/blog/colin/five-benefits-social-media-marketing Cortez, E Deepika. (2010, July 02). Role Of Social Media In Business. Retrieved July 15, 2011, from SEOServicesGroup.com: http://www.seoservicesgroup.com/blog/2010/07/role-of-social-media-in-business/18047/ Everyday-Wisdom Fraser, M., & Dutta, S. (2010). The Business Advantages of Social Networking. Retrieved July 18, 2011, from http://www.throwingsheep.com/docs/FM168SocialNetworkingArticle.pdf Honigman, B Pittsburgh SEO Lady. (2010, April 09). Social Media Marketing – Advantages & Disadvantages. Retrieved July 18, 2011, from http://www.pghseolady.com/2010/04/advantages-of-social-media-marketing/ QualityPoint Technologies Social Media Boomer. (2010, June 06). The Ugly Side of Social Media. Retrieved July 18, 2011, from http://thesocialmediaboomer.com/tag/disadvantages-of-business-social-media-marketing The Brooger Blog ThoughtPick. (2010). 10 Must-Know Advantages & Disadvantages of Social Media. Retrieved July 19, 2011, from http://blog.thoughtpick.com/2010/11/10-must-know-advantages-disadvantages-of-social-media.html Wise, L