The role of social media in enhancing the practice of NGOs in Mauritius
(A case study of three NGOs in Mauritius)
Name : Oumee Roumaan Issemdar
Student ID:0916225
Faculty: Faculty of Social Sciences and Humanities
Programme of Studies: BSc (Hons) Political Science with specialisation Media & Communication
Module Code/ Name: SH 345
Table of Contents Page Number
1. Justification and Thematic Priorities 1 - 3 General Objective Specific Objectives Research Questions 2. Introduction 4 - 11 New Media Social Media Non-Governmental Organizations (NGOs) Non-Governmental Organizations in Mauritius Mauritius Council of Social Services (MACOSS) Main Role of NGOs in Mauritius NGOs and New Technologies in Mauritius 3. Literature Review 12 - 16 Advocacy Tools Online Activism Slacktivism
4. Research Methodologies 17 – 27 Data Research Objectives Primary Sources A Case Study Criteria of Selection Introduction to the Three NGOs Interviews Survey Sampling for the Survey
5. Content Analysis 27 - 28 Secondary Data Collection 6. Findings and Analysis 28 - 41 Effectiveness of Social Media Facebook Social and Media Statistics Main Source of News Do you know MSA, PILS and PAWS? By which Media you learn about the NGOs? Online Access to the NGOs Visit Frequency Interaction on the Facebook of the NGOs
7. Conclusion and Recommendations
8. Bibliography
List of Tables
Table 1 General Response from Sample Population
Table 2 Social Media Statistics
Table 3 Interaction on Facebook of PILS
Table 4 Interaction on Facebook of PAWS
Table 5 Interaction on
Bibliography: MARTIN LISTER, JON DOVEY, SETH GIDDINGS, IAIN GRANT, KIERAN KELLY, 2003. New Media : A Critical Introduction. London ; Routledge CHRIS WOODFORD, CHRISTOS J