WAP enhances interoperability between different hand-held devices and is also operable on many operating systems which include PalmOS, EPOC, Windows CE, FLEXOS, OS/9, JavaOS and others of the like, which are embedded with “browser” widgets. Therefore WAP’s role in web development is paramount because of the underlying seamless connectivity it provides across different devices extending the Internet ideology to “anywhere anytime, any-webbed-device”. Additionally, WAP has bolstered the growth of many wireless networks such as the CDPD, CDMA, GSM, PDC, PHS, TDMA, FLEX, ReFLEX, iDEN, TETRA, DECT, DataTAC, Mobitex and GRPS. The web potential through WAP discovers another dimension of connectivity, which streamlines through wireless devices expanding the platform of online business.
It is well known that a web-enabled or an online business has prospects on a wider consumer base. Be it products or services, the internet opens up different avenues to sell your business, transcending time and geography. With wireless application protocol, your online business performance is fueled by the extensibility of wireless devices from mobile phones, to PC tablets, iPADs etc, which enjoy greater proximity to the user – giving more visibility for your business. For instance, your WAP-enabled business site can alert your customers on their mobile phones or other hand-helds about an offer or sale