Preview

The Roles and Resposibilies of the Line Mangers in Virgin Atlantic's Human Resource Management

Satisfactory Essays
Open Document
Open Document
998 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Roles and Resposibilies of the Line Mangers in Virgin Atlantic's Human Resource Management
LONDON SCHOOL OF BUSINESS AND MANAGEMENT

NQF level 4: BTEC Higher National – H1

UNIT NO: 21
UNIT TITLE: Human Resource Management

ASSIGNMENT NO: 1
ASSIGNMENT TITLE: Human Resource Management

UNIT OUTCOMES COVERED:

LO 1. Understand the difference between personnel management and human resource management
LO 2. Understand how to recruit employees
LO 3. Understand how to reward employees in order to motivate and retain them
LO 4. Know the mechanisms for the cessation of employment

GRADING OPPORTUNITIES AVAILABLE

|Outcomes/ Grade Descriptors |
| |
|Since it was founded in 1984, Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major |
|cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport, it operates long haul services to thirty |
|destinations world-wide as far apart as Las Vegas and Shanghai. |
| |
|Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline |
|has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. |
| |
|Despite Virgin Atlantic’s growth the service still remains customer driven with an |
|emphasis on value for money, quality, fun and innovation. Virgin Atlantic has carried around 58m passengers since it began

You May Also Find These Documents Helpful

  • Powerful Essays

    Virgin Australia Airlines is part of the Virgin Group which was established in 1970 by Sir Richard Branson. It is Australia's second-largest airline bases in Bowen Hills, Brisbane.…

    • 3794 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    This market research report is based on EasyJet founded in 1995 by Stelios Haji-Ioannou. One of the largest airlines in the United Kingdom and Europe’s leading airline operating on over 600 routes across more than 32 counties. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website, the 3rd most searched for airline on a global scale (Google Analytics). With number 1 and 2 market share positions in key airports across Europe, this year EasyJet have been voted one of the best for budget flight in a Skyscanner survery. Having seen a rise of 10.5% in revenues between FY2012 and FY2013 and with over 370 million visits per annum to easyjet.com attributing to 85% of sales, EasyJet are now looking at ways in which the company can have a stronger understanding of their customers and their needs/preferences in order to balance keeping costs down with a strong customer experience increasing customer satisfaction and loyalty.…

    • 3136 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    At the end of March 2003 Virgin Blue posted a profit before tax of $158 billion, $58 billion over their budget and over $100 billion on last year’s results. Virgin Blue also received the best EBITDAR per plane for any airline in the world, beating Qantas by $900,000. This means that the challenge for Virgin Blue is to continue to offer the cheapest flights in the market and maintain their margin.…

    • 2938 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    In the final section the report conducts a strategic evaluation assessing overall performance and measuring performance through triple bottom line reporting and the balanced scorecard approach. The report concludes that Virgin Australia is in a stable strategic position and that their transformational strategic change from a low cost airline to a corporate travel service has been beneficial for the company. By maintaining their strategic goals and addressing the implementation issues identified in this report, Virgin Australia is in an excellent position to expand within the Australian domestic market.…

    • 5951 Words
    • 24 Pages
    Powerful Essays
  • Best Essays

    Two main political factors in Virgin’s external business environment are deregulation and infrastructure. Before the 1980s airlines were typically controlled by the government, now due to deregulation, governments do not dictate airfares or routes etc and thus leave an open market for new competitors. As there is more competition for market share, airlines are forced to become efficient and competitive therefore driving prices down. Deregulation is said to have caused an estimated 20% in air fares (Dayao, et al., 2009). In 1979 the “open skies” act was introduced. This refers to an international deregulation policy to ‘liberalize the rules and regulations and minimize government intervention’ (USLegal, n.d.) One recent act is the open skies policy between the US and Europe, ‘allowing airlines based in the United States and Europe to fly across the Atlantic between any two airports in each region’ (New York Times, 2008). Although airline deregulation is not a recent concept, ‘its effects are still being felt today’ (Smith and Cox, n.d.) through the emergence of…

    • 2143 Words
    • 9 Pages
    Best Essays
  • Satisfactory Essays

    British Airways came into existence since civil aviation began shortly after World War I. A lot has changed in the 90 years from the world's first schedule air service on 25 August 1919 to the present day civil air travel. Every 10 years since civil aviation began. The world has seen changes in the types of planes that have been in service to the speed of sound air travel as well as developments and changes to the business in all aspects of all areas. It is this that has paved the way that British Airways do business and will carry on perfecting and tweaking its service so passengers across the globe can see that British Airways is the world’s favourite airline.…

    • 792 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    This essay will analyze the advertising campaign of Virgin Atlantic 2010. Richard Branson founded Virgin Atlantic in the early 1980s. Originally it was called British Atlantic Airways, later changed to Virgin Atlantic Airways. The first flight was from Gatwick to Netwark on the 22nd of June 1984 (Virgin Atlantic, 2012). The company launched a £6 m advertising campaign in 2010, which was James Bond themed (Guardian, 2010). The new advertisement helped the company recover from the recession. Now I will examine how exactly it was achieved and what methods were used to obtain the best performance of the advertisement.…

    • 2942 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    ‘Since it was founded almost twenty years ago, Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. Virgin Atlantic is the quintessential Virgin story. It has every ingredient: the small…

    • 4528 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    Mkt/571 Marketing Solution

    • 2473 Words
    • 10 Pages

    Classic Airlines has is ranked in the top five of the world’s largest airlines. As one of the largest, it does not come without its company concerns of daily operation and consumer insight. Classic’s consumer rewards program has seen a 19% decrease in members and among those remaining a 21% decrease in booking flights (University of Phoenix, Classic Airlines). Finding the proper balance between consumers and the company, and remaining there continuously is the challenging part of business. Classic Airlines has much to change and not just one course of action could be the proper adjustment to boost the sales figures.…

    • 2473 Words
    • 10 Pages
    Better Essays
  • Best Essays

    Virgin America

    • 2944 Words
    • 12 Pages

    To be considered a major carrier, an airline must achieve $1 billion dollars in operating revenue and meet the Department of Transportation’s requirements on baggage handling, on-time performance and other operational statistics. Virgin America currently operates 39 Airbus 320A aircraft to 14 destinations around the United States and Mexico. According to the 2010 financial statements, full year operating revenue was $724 million, a 32% increase YOY. They are the recent recipients of several customer service awards such as: Air transport World’s Industry Achievement Award (2010), Best Domestic Airline (2008, 2009, 2010), Best Business/First Class (2008, 2009, 2010), and Most Eco-Friendly Airline (2010). Virgin America commits itself to a sustainable business model, discovering new and innovative ways to combat climate issues and support community projects. Virgin America is the only airline to document carbon footprint via the Climate Registry’s accepted standards and is 25% more fuel and carbon efficient than the average fleet in the U.S. As a major carrier, brand recognition is stronger and access to more destinations and airports is attainable. Achieving “major carrier” status is crucial to Virgin America’s sustainability.…

    • 2944 Words
    • 12 Pages
    Best Essays
  • Best Essays

    American Airlines

    • 1514 Words
    • 7 Pages

    American Airlines is headquartered in Fort Worth, Texas, and operates an extensive international and domestic network, with scheduled flights throughout North America, Latin and South America, Europe, Asia, Pacific and the Caribbean. American Airlines has a fleet size of 605 Aircraft carriers, and flies to over 260 destinations. (AA.com)…

    • 1514 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    British Airways

    • 1614 Words
    • 7 Pages

    British airways plc. Being the largest and one of the most leading airline in the world and the flag carrier airline of the United Kingdom. Based in waterside which is very close to main base in Heathrow London and it second base is at Gatwick and the third base is London city airport .base on their fleet size which is international flight and destinations .in 1971, the British airways board was established to control both BOAC and BEA and some of these regional airlines, Cambrian form Cardiff airways while northeast airline was from Newcastle upon Tyne. The airlines above were all integrated to form British airways (BA) on March 31 1974.…

    • 1614 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Virgin Blue is the low-fare/high quality carrier, one of the leading airways in Australian airline industry. Its objective has been established itself as Australia's leading low-fares scheduled passenger airline through continued improvements and expanding offerings of its low-cost service and caters to customers who are after an economical, yet reliable airline. Virgin Blue was launched on August 3, 2000. Having only starting with two aircrafts, it has since expanded to all major Australian cities and favoured holiday destinations (Virgin, 2007). Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge (Virgin, 2007).…

    • 1255 Words
    • 5 Pages
    Best Essays
  • Powerful Essays

    Virgin Atlantic Airways, founded in 1984, has grown rapidly to become one of the UK’s largest airline carriers and now serves 31 destinations…

    • 2113 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Brand Failures

    • 2585 Words
    • 11 Pages

    3. Virgin: The company was able to stretch its considerable brand equities from the entertainment to the travel industry. Virgin Airlines is a success. But does anyone remember Virgin cola? Virgin vodka? Virgin jeans?…

    • 2585 Words
    • 11 Pages
    Good Essays