Saussure was a Swiss linguist who focused specifically on languages in history rather than general linguistics. (Chandler, 2013) His studies in semiotics began in the early 1900’s where he focused on the nature of the signs as a part of behaviour (Leeds-Hurwitz, 2012, p. 6) and believed that “language is a system of signs that expresses ideas, and is therefore comparable to a system of writing.” (Innis, 1986 p. 231) Saussure’s studies in semiotics lead him to the belief that speech is only possible because it is based on the system of language. (Barthes, 1968) From this he proposed a system of Langue (language) and Parole (speech) identifying the “relationship between “language” and “speech” is similar to that between “code” and “message.”” (Huhtamo, 2003)
It was then Saussure defined the linguistic sign as a two-sided entity, he labeled one side of the model a ‘signifier’ and the other the ‘signified’. Where the signifier refers to the