The Scope and Challenge of International Marketing

Chapter 01
The Scope and Challenge of International Marketing

True / False Questions 1. (p. 3) Global commerce thrives during peacetime.
TRUE

Difficulty: Easy
Type: Knowledge 2. (p. 4) To date, the lesson for international commerce in the 21st century is "expect the unexpected."
TRUE

Difficulty: Easy
Type: Knowledge 3. (p. 5) Today, every American business is international.
TRUE

Difficulty: Moderate
Type: Comprehension 4. (p. 5) One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization, NAFTA, and the European Union.
TRUE

Difficulty: Moderate
Type: Comprehension

5. (p. 5) One event that will influence the shape of international business as the future unfolds is the unprecedented acceptance of communism and socialism in Latin America.
FALSE

Difficulty: Moderate
Type: Comprehension 6. (p. 5) A trend that will impact international business in the future is a mandate to properly manage the resources and global environment.
TRUE

Difficulty: Moderate
Type: Comprehension 7. (p. 5) Today, most business activities are local or regional in scope.
FALSE

Difficulty: Moderate
Type: Knowledge 8. (p. 6, Crossing Borders 1.1) What do French farmers, Chinese fishermen, and Russian hackers have in common--they can all receive subsidy payments from the U.S. government.
FALSE

Difficulty: Moderate
Type: Knowledge 9. (p. 6) Foreign-made products remain a small portion of all consumer products sold in the United States.
FALSE

Difficulty: Easy
Type: Knowledge

10. (p. 8) U.S. companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors.
FALSE

Difficulty: Easy
Type: Knowledge 11. (p. 9, Exhibit 1.2) The leading U.S. multinational with foreign revenues of $345 billion plus annually is