The Servicescape as an Antecedent to Service Quality and Behavioral Intentions]
Article Title Page
[Article title: The
Servicescape as an Antecedent to Service Quality and Behavioral Intentions]
[Author Details: Mandatory] Author 1 Name: Daire Hooper Department: College of Business University: Dublin Institute of Technology Town/City: Dublin State (US only): Country: Ireland Author 2 Name: Joseph Coughlan Department: College of Business University: Dublin Institute of Technology Town/City: Dublin State (US only): Country: Ireland
Author 3 Name: Michael R Mullen Department: Department of Marketing, Barry Kaye College of Business University: Florida Atlantic University Town/City: Fort Lauderdale State (US only): Florida Country: United States of America
Author 4 Name: Department: University: Town/City: State (US only): Country: Corresponding author: Mandatory: Daire Hooper [Corresponding Author’s Email:] daire.hooper@dit.ie Please check this box if you do not wish your email address to be published NOTE: affiliations should appear as the following: Department (if applicable); Institution; City; State (US only); Country. No further information or detail should be included Acknowledgments (if applicable):
Biographical Details (if applicable): [Author 1 bio] [Author 2 bio] [Author 3 bio] [Author 4 bio]
Structured Abstract [Mandatory]
Type header information here
The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. We both propose and operationalize this model and in doing so make a theoretical contribution by demonstrating how a delineation between these two constructs is necessary in order for theory to progress in this area.
Purpose: Design/methodology/approach: A total of 355 customers were intercepted as they exited a retail store and surveyed using a structured questionnaire. The data was then analyzed using
[Article title: The
Servicescape as an Antecedent to Service Quality and Behavioral Intentions]
[Author Details: Mandatory] Author 1 Name: Daire Hooper Department: College of Business University: Dublin Institute of Technology Town/City: Dublin State (US only): Country: Ireland Author 2 Name: Joseph Coughlan Department: College of Business University: Dublin Institute of Technology Town/City: Dublin State (US only): Country: Ireland
Author 3 Name: Michael R Mullen Department: Department of Marketing, Barry Kaye College of Business University: Florida Atlantic University Town/City: Fort Lauderdale State (US only): Florida Country: United States of America
Author 4 Name: Department: University: Town/City: State (US only): Country: Corresponding author: Mandatory: Daire Hooper [Corresponding Author’s Email:] daire.hooper@dit.ie Please check this box if you do not wish your email address to be published NOTE: affiliations should appear as the following: Department (if applicable); Institution; City; State (US only); Country. No further information or detail should be included Acknowledgments (if applicable):
Biographical Details (if applicable): [Author 1 bio] [Author 2 bio] [Author 3 bio] [Author 4 bio]
Structured Abstract [Mandatory]
Type header information here
The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. We both propose and operationalize this model and in doing so make a theoretical contribution by demonstrating how a delineation between these two constructs is necessary in order for theory to progress in this area.
Purpose: Design/methodology/approach: A total of 355 customers were intercepted as they exited a retail store and surveyed using a structured questionnaire. The data was then analyzed using