Created in 2004, by 2007 Facebook was reported to have more than 21 million registered members generating 1.6 billion page views each day (Needham & Company, 2007). The site is tightly integrated into the daily media practices of its users: The typical user spends about 20 minutes a day on the site, and two-thirds of users log in at least once a day (Cassidy, 2006; Needham & Company, 2007). Capitalizing on its success among college students, Facebook launched a high school version in early September 2005. In 2006, the company introduced communities for commercial organizations; as of November 2006, almost 22,000 organizations had Facebook directories (Smith, 2006). In 2006, Facebook was used at over 2,000 United States colleges and was the seventh most popular site on the World Wide Web with respect to total page views (Cassidy, 2006). Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes (Varagas, J, 2010). Journalist Jose Varagas of the New Yorker also reports that Facebook has taken off in a wild growing frezny. As of June 2010, Just six years after Harvard undergraduate Mark Zuckerberg helped found Facebook in his dorm room as a way for Ivy League students to keep tabs on one another, the company has joined the ranks of the Web 's great superpowers. Microsoft made computers easy for everyone to use. Google helps us search out data. YouTube keeps us entertained. But Facebook has a huge advantage over those other sites: the emotional investment of its users.
References: Custin, R., & Barkacs, L.. (2010). Developing sustainable learning communities through blogging. Journal of Instructional Pedagogies, 4, 1-8. Retrieved October 30, 2010, from I IBN/INFORM GLOBAL Paul Gilster. (2010, October 6). Trust erodes as threats spread on social sites. News & Observer,B.4. Retrieved October 30, 2010, from ProQuest Newsstand. Mark, B. D. (Ed.). (2010). Introduction to Computer Literacy. 13500 Evening Creek Drive North, Suite 600, San Diego, CA 92128: Bridgepoint Education, Inc. Whittall, Z.. (2010, November). To tweet, or not to tweet? Quill & Quire, 76(9), 14. Vargas, J. (2010). THE FACE OF FACEBOOK. New Yorker, 86(28), 54-63. Retrieved from Academic Search Premier database. http://www.pewinternet.org/Media-Mentions/2010/Few-teenagers-embracing-Twitter-report finds.aspx retrieved October 30, 2010.