In Stephen M. R. Covey’s The Speed of Trust: The One Thing That Changes Everything, he gives some great tips on how to gain, keep, and rebuild the trust of others, whether they be coworkers, family members, customers, or complete strangers. He emphasizes the importance of trust in every relationship, purporting that relationships are built on and sustained by trust. And even the best relationships can be broken and destroyed by lack of trust. Without trust, actions are misinterpreted and motives are questioned. Covey contends that trust always affects two outcomes – speed and cost. When trust increases, speed increases and costs decrease. Conversely, when trust decreases, speed decreases and costs increase. The Speed of Trust makes it clear that trust is not just a social virtue. It is also a measurable economic driver that impacts both speed and cost. Furthermore, trust is essential to an open society. Covey uses the example that terrorists work to destroy our open society by destroying trust – by making us fearful of the things we do every day. As trust has begun to disappear, we are finally recognizing how vital it is to our survival.
The good news is that, according to Covey, trust can be built (and rebuilt) faster than most of us think! Building trust takes time and effort up front, but it pays off enormously in the end. Covey divides trust into four separate “waves”: Self trust, relationship trust, organizational trust, market trust, and societal trust.. Self trust includes the four cores of credibility: integrity, intent, capabilities, and results. Integrity consists of four virtues: congruency, humility, and courage. Making and keeping commitments to yourself increases integrity. Something as small as getting up in the morning when you tell yourself you will (when you set your alarm), builds enormous self trust. And when you are able to trust yourself, you are more open to trust others. Intent is also important, because most of the