Preview

The Status of Local Digital Mobile Phone Brands in the Market; An Assessment

Good Essays
Open Document
Open Document
13940 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Status of Local Digital Mobile Phone Brands in the Market; An Assessment
THE STATUS OF LOCAL DIGITAL MOBILE PHONE BRANDS IN THE
MARKET:
AN ASSESSMENT
______________

A Research Presented to
The College of Business Administration
Polytechnic University of the Philippines

_____________

In Partial fulfillment of the
Requirement for the Degree
Bachelor in Marketing Management
______________
By
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.
October 2013 i | Page

Philippine Copyright 2013
By the Authors:
Altiche, Raffy
Atienza, Loraine
Borabo, Rosemarie
Daza, Jeffrey
Esperida, Jarvey
Garcines, Kerrwin
Labrador, Charlene
Masukat, Walib King
Peralta, Princess
Prila, Ma. Josefina
Ramos, Marc Jansen
Sevilla, Christian
Asst. Prof. Zandro T. Estella
And the College of Business Administration
Polytechnic University of the Philippines - Commonwealth Campus
All rights Reserved. Portions of this manuscript may be reproduced with proper referencing and due acknowledgement of the authors.

ii | P a g e

Certificate of Proofreading and Editing

Herewith I, the undersigned, declare that I have proofread and edited the thesis:
The Local Status of Local Digital Mobile Phone Brands in the Market: An
Assessment

By:
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.

Mrs. Salve L. Huab
English Teacher
Sto. Nino institute of Science and Technology
Talanay Branch

iii | P a g e

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF BUSINESS ADMINISTRATION
Commonwealth Campus, Quezon City

APPROVAL SHEET
In partial fulfillment

You May Also Find These Documents Helpful

  • Better Essays

    In my communication process with the vice president of the company, Mr. Smith, mentioned to him that I would prepare an informative report in order to help in obtaining the understanding of the cell phone industry when exploring strategic planning. The information submitted in my report will include the analysis, which is a critical component of the business plan. This is a topic that will be discussed during the final-conclusion of the board of directors. In my report, I have also discussed and assess the cell phone industry in terms of each of Porter's five (5) forces of competition. I have included an analysis on the cell phone industry, the industries overall attractiveness along with examples of different cell phone companies.…

    • 1906 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Vrio Nokia

    • 723 Words
    • 3 Pages

    A wide portfolio of different price products has created a competitive advantagefor Nokia. With the low-cost phones Nokia has been able to take the advantage from thedemand of inexpensive phones at the developing markets. Offering the consumers highquality products for low-cost is an efficient way to create customer satisfaction and brandloyalty. For example in India Nokia has a 70% market share with one billion potentialusers (Lakshman, 2007). The price of a mobile phone in India can be as low as $19(Lakshman, 2007). The low-price strategy is a rarity and controlled by Nokia in themobile phone industry. This feature is a source of competitive advantage…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Serious failure to protect individuals from abuse occurred in care homes across Britain. This is an account of the shocking state of an elderly care home in Essex. It has shown the residents being abused, bullied and also physical violence being used toward these vulnerable adults. They had been left in their own excrement for hours not taken to bathroom when they needed too.…

    • 1262 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Leading mobile phone companies such as Samsung, LG Electronics and SonyEricsson are rushing to introduce strategic handsets, aiming to win a larger chunk in the market. In the fiery competition space, LG Electronics has introduced its first black-label (premium label) mobile phone which called ¡§Chocolate¡¨ for the competition, and tried to use its new marketing strategy for spreading into a new market place that no one has took up before. This report first of all will start from over viewing LG Company and its strategy by present. Secondly will go into specifically to analyze the strategy which on launch its ¡§Chocolate¡¨ model and its competitors, and also to analyze the feasibility of its strategies through understanding its strength and weakness. Finally, the report will apply the key factor to its global capability, to discuss the further modification and development opportunity.…

    • 2432 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Motorola Mobility, once known as the Mobile Division of Motorola, is one of the leading manufacturers of smart phones.…

    • 935 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Keller lane Kevin, “customer based brand equity in mobile handset sector”; the journal of strategic Brand management, 3rd edition (2011), 75.…

    • 4004 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    This report will discuss the differences in branding strategies between Apple and Nokia with specifically with regard to the range of mobile products which both brands offer to their respective target markets. It will begin with a brief overview of the identities of both brands and how they have changed and evolved since being introduced, before exploring the equity of both brands using Keller's model, as sourced from his text Strategic Brand Management. (Keller 2013)…

    • 785 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Beauche

    • 466 Words
    • 2 Pages

    The BSP said that the new Philippine banknotes will still be made of 80% cotton and 20% abaca; this is to support…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Mobile Marketing

    • 2069 Words
    • 9 Pages

    Though the practice of mobile marketing is still in its infancy, the budding channel carries outsized expectations. But the ability to reach people anytime, anywhere, must be weighed carefully against the potential for irritating people and damaging brand relationships. How can marketers harness the power of this nascent medium to drive growth for their brands?…

    • 2069 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    PAARCQE Results

    • 3399 Words
    • 14 Pages

    PAARCQE RESULTS REGION 1V 1. JOB CAISIDO, LETRAN CALAMBA, 80 2. OLA, ERICA, MARINDOQUE SC, 76 3. PEREZ JANUS, CABUYAO, 74 4. CALUGAY ANNE, URS, 73 5.…

    • 3399 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Mobile Marketing

    • 5075 Words
    • 21 Pages

    In the modern world, more and more companies are turning to new digital media technologies in order to enhance their marketing communication channels, improve efficiency, and appeal to more technologically-savvy younger audiences. In order to stay ahead of the competition, some of the largest corporations are investing heavily in the development of e-commerce, social media marketing, and mobile advertising. What once seemed like an unachievable dream of any marketing professional becomes a reality in a modern world. The technology is developing rapidly every day, opening new unimaginable opportunities. It allows a company to place their marketing communication messages more effectively to reach desirable audiences, eliminate all unwanted “noise” in the communication process, cut costs, and more importantly, engage its audience in a mutually-beneficial “dialog.”…

    • 5075 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Mobile Marketing

    • 7529 Words
    • 31 Pages

    Hans H. Bauer University of Mannheim hans.bauer@bwl.uni-mannheim.de Tina Reichardt University of Mannheim tina.reichardt@bwl.uni-mannheim.de Stuart J. Barnes University of East Anglia stuart.barnes@uea.ac.uk Marcus M. Neumann University of Mannheim marcus.neumann@bwl.uni-mannheim.de…

    • 7529 Words
    • 31 Pages
    Good Essays
  • Good Essays

    Mobile Marketing

    • 2145 Words
    • 9 Pages

    Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content.…

    • 2145 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Drugs

    • 9061 Words
    • 37 Pages

    2010 Caribbean Secondary Catalogue www.pearsoncaribbean.com New for 2010 See Page 8 See Page 15 See Page 17 Some of the celebrated local authors you will find in this catalogue. Lorna Down Rosalyn Kelly Earl Lovelace From Trinidad and Tobago Trinidad and Tobago Ever since we began publishing in the Caribbean over 60 years ago, we have been committed to using the best local authors and to producing resources specifically for the region.…

    • 9061 Words
    • 37 Pages
    Powerful Essays
  • Good Essays

    mobile marketing

    • 845 Words
    • 4 Pages

    With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. With an increase in the number of feature phone and smartphone users, there is an upsurge in the mobile internet usage by the consumers, especially from the Tier II & Tier III towns. With mobile devices being a primary digital access point for many consumers, the marketers now have a range of opportunities, particularly when it comes to reaching consumers who are traditionally difficult to reach.…

    • 845 Words
    • 4 Pages
    Good Essays

Related Topics