The 'Stop For Pedestrians'

The “Stop for Pedestrians” advertisement, sponsored by the Federal Highway Administration, demonstrates an extremely effective way to caution drivers when they decide to go behind the wheel. The success of the public service announcement is accomplished through the use of visuals and exaggeration. Persuasion is first achieved through an account of an anonymous driver, who made the mistake of only keeping track of the surrounding cars, “[He] was looking out for the other cars. [He did not] see the mother and the child in the crosswalk.” The record serves as the heading of the poster, catching the attention of viewers by acting as a short visual. As the individual speaks, a sense of regret, sorrow, and misfortune can be detected in his words.