The Store Corporation Berhad and Pacific Hypermarket Case Study
The Store and Pacific Hypermarket
The Store Corporation Berhad and Pacific Hypermarket & Departmental Store Sdn. Bhd are a leading operator of supermarkets, departmental stores and hypermarkets in the country. Not only is The Store Corporation Berhad recognised as the largest supermarket and departmental chain by The Malaysia Book of Records (since 2001), it is also the oldest existing supermarket cum departmental chain in Malaysia. In 2008, The Store Corporation Berhad is celebrating its 43rd anniversary since its first outlet at Jalan Besar in Bukit Mertajam opened on 28 November 1968. The company is principally involved in hypermarket and departmental store business with investment holdings. Pacific Hypermarket & Departmental Store carries a wide assortment of merchandise, ranging from fresh market, groceries, sundries, and toiletries; to apparels, cosmetics, footwear, furniture, electrical and household items. "Jimat Setiap Hari", this motto serves as a focal point in Pacific's concept, where quality goods are offered at reasonable prices and is one of the main attraction factors for shopping and departmental store outlets are a highly-targeted retail business with merchandise and goods that appeal more to fashion-conscious shoppers. It is a specialty-driven store that offers a wide variety of choices to fulfill the demand of today's upwardly-mobile customers. The Store Corporation Berhad has been listed on Bursa Malaysia since 3 March 1994. The Store Corporation Berhad is the only Malaysian retailer with outlets established in every state of the Peninsular Malaysia, with 51 supermarkets & departmental stores operating in the name of 'The Store' under the legal entity The Store (Malaysia) Sdn. Bhd. The Store Group also operates hypermarkets through its wholly-owned subsidiary Pacific Hypermarket & Departmental Store Sdn. Bhd. At present, the Pacific group has 7 outlets at Star Parade and Alor Star Mall (both in Alor Star, Kedah), Megamal Pinang in Seberang
The Store Corporation Berhad and Pacific Hypermarket & Departmental Store Sdn. Bhd are a leading operator of supermarkets, departmental stores and hypermarkets in the country. Not only is The Store Corporation Berhad recognised as the largest supermarket and departmental chain by The Malaysia Book of Records (since 2001), it is also the oldest existing supermarket cum departmental chain in Malaysia. In 2008, The Store Corporation Berhad is celebrating its 43rd anniversary since its first outlet at Jalan Besar in Bukit Mertajam opened on 28 November 1968. The company is principally involved in hypermarket and departmental store business with investment holdings. Pacific Hypermarket & Departmental Store carries a wide assortment of merchandise, ranging from fresh market, groceries, sundries, and toiletries; to apparels, cosmetics, footwear, furniture, electrical and household items. "Jimat Setiap Hari", this motto serves as a focal point in Pacific's concept, where quality goods are offered at reasonable prices and is one of the main attraction factors for shopping and departmental store outlets are a highly-targeted retail business with merchandise and goods that appeal more to fashion-conscious shoppers. It is a specialty-driven store that offers a wide variety of choices to fulfill the demand of today's upwardly-mobile customers. The Store Corporation Berhad has been listed on Bursa Malaysia since 3 March 1994. The Store Corporation Berhad is the only Malaysian retailer with outlets established in every state of the Peninsular Malaysia, with 51 supermarkets & departmental stores operating in the name of 'The Store' under the legal entity The Store (Malaysia) Sdn. Bhd. The Store Group also operates hypermarkets through its wholly-owned subsidiary Pacific Hypermarket & Departmental Store Sdn. Bhd. At present, the Pacific group has 7 outlets at Star Parade and Alor Star Mall (both in Alor Star, Kedah), Megamal Pinang in Seberang