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The Strategic Position of Google

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The Strategic Position of Google
1. Introduction

2.1 Background of company
Google Inc. is an American multinational corporation focused on Internet-based products and services. Google business is around the key areas: search, advertising, operating systems and platform, enterprise and hardware products from Motorola business. However the main source of the company 's revenues is from Adwords. Google’s revenues rose to a record-breaking high of $14.42 billion, controlled by record regional revenues no matter where you look at it: the United States, the United Kingdom, and Rest of the World. Operating income inched up to an all-time high of $3.39 billion. Net income of $2.886 billion just missed the record high of $2.890 billion in the QE March 2012.

2.2 Purpose of company

In one sense, Google as same as other companies, they go with the objective of making a profit. In another sense, the company exists to connect people with information on the web and create value for the advertisers by connecting them with the search engine’s users.

2. Exploring Strategy

3.3 Purpose 3.4.1 Vision and Mission Statements
● The Vision: To make search engines so powerful they would understand “everything in the world” (Google, 1998).
● The Mission: Organize world’s information and make it universally accessible and useful (Google, 1998). 3.4.2 Values
Google’s values are published in Google Official Blog in 2005 as below:
● Focus on user and else will follow: Google provides a good experience for users by clear and simple interface and instantly loading pages. Furthermore all the advertisements that show on the site always have relevant content.
● It’s best to do one thing really, really well: The thing that Google do really, really well is Google Search and all the others as Gmail, Google Desktop and Google Maps is to bring the power of search to previously unexplored areas.
● Fast is better than slow: Google knows that time is valuable so they always


References: Allan Afuah. 2009. Strategic Innovation: New Game Strategies for Competitive Advantage. The UK: Routledge. Anthony Henry. 2008. Understanding Strategic Management. The UK: Oxford University Press. Anthony M.D BBC. 2010. China condemns decision by Google to lift censorship. [online] Available at: http://news.bbc.co.uk [Accessed March 23 2010]. Business Insider. 2013. Suddenly, Google Plus Is Outpacing Twitter To Become The World 's Second Largest Social Network. [online] Available at: http://www.businessinsider.com [Accessed May 1 2013]. CNET. 2011. Google brand reputation tops all others in U.S. [online] Available at: http://news.cnet.com [Accessed May 2 2011]. CNN Money. 2010. Who wins when Google leaves China? Microsoft and Baidu might not like the answer. [online] Available at: http://tech.fortune.cnn.com [Accessed March 18 2010]. Ehap H.S et al. 2010. Lean and Agile Value Chain Management: A Guide to the Next Level of Improvement. J. Ross Publishing. Forbes. 2012. What Makes Google Different (And Unsettling) And Still A Model For Others?. [online] Available at: http://www.forbes.com [Accessed October 5 2012]. Forbes. 2013. Samsung Rises To Nearly Double Apple 's Smartphone Sales. [online] Available at: http://www.forbes.com [Accessed April 26 2013]. Javier A.S et al. 2012. Environmental Innovation and Firm Performance: A Natural Resource-Based View. Palgrave Macmillan. Gerry Johnson et al. 1989. Exploring Strategic Management. ed 2nd. Canada: Prentice-Hall. Google Operating System. 2005. Google corporate values. [online] Available at: http://googlesystem.blogspot.sg [Accessed October 25 2005]. Google. 2012. Google Annual Report. Washington D.C.: United States Securities and Exchange Commission. Grant M.R Los Angeles Times. 2013. On eve of Google developers conference, company 'hot again '. [online] Available at: http://www.latimes.com [Accessed May 14 2013]. Philip Kotler et al. 2010. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. New York: Springer. Search Engine Watch The Guardian. 2012. China tightens 'Great Firewall ' internet control with new technology. [online] Available at: http://www.guardian.co.uk [Accessed December 14 2012]. The New York Times. 2010. Google Cars Drive Themselves, in Traffic. [online] Available at: http://www.nytimes.com [Accessed October 9 2010]. The Next Web. 2013. Google CEO Larry Page speaks at I/O about competition and negativity in innovation. [online] Available at: http://thenextweb.com [Accessed May 15 2013]. The Wall Street Journal. 2011. Google Targets Southeast Asia. [online] Available at: http://online.wsj.com [Accessed January 26 2011]. Yahoo. 2012. Yahoo Annual Report. Washington D.C.: United States Securities and Exchange Commission.
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