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The Strategy of Haier’s Environmental Development

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The Strategy of Haier’s Environmental Development
The Strategy of Haier’s Environmental Development
Yin Fengfu1,2, Liu Zhenyu1, Liu Zhengang1, Wen Xuefeng2, Li Jinhui2 (1:R&D department, Haier Group, Qingdao,PRC, 266101) (2:Environmental Sci. & Eng. department, Tsinghua University, Beijing, 100084)

yinff@haier.com / yinff3@sohu.com Ⅲ THE RECYCLING PROCESS AND PLANT Ⅰ THE STRATEGY OF HAIER On August 30, 2005, Haier was ranked Waste house appliances are in fact raw 1st of China’s Top 10 Global Brands by the materials in the wrong places. We aim to Financial Times. At the beginning of its reduce considerably the produced waste and foundation, Haier has managed to improve the recycle them in China. For example, an old environment by conserving energy and recycling refrigerator modeled BCD-181, which is 62 kg old products. This great success results from and composed of more than four hundred Haier’s strategy of sustainable development. The components, contains iron and steel (57.2%), principles of the strategy are reducing both the copper (1.42%), aluminum (2.83%), PS (25.7%), possibility of environment pollution and the PVC ( 1.16%), and Others. In other words, 35 kg potential cost of products. Our environmentally steel will be recycled if we take back an old friendly products are harmonious with the BCD-181, dismantle it and collect the ferrous environment. It will take less time to dismantle metal. Apart from these metals and plastics, them. Besides the principles the strategy consists there are some harmful ingredients in the old of four parts, namely the environmental products. If we do not take them seriously, they management system, the outside manufacturing will do harm to our health as well as the system, environmental design and end of product environment. These harmful ingredients are CFC, life. some kinds of heavy metal, PBB and PBDEs. There are some differences between China Ⅱ THREE DIFFERENT DEVELOPING STAGES and other developed countries. We believe more Haier’s developing history experienced manual

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