Preview

The Sustainability Strategy of Virgin Group's Corporate

Best Essays
Open Document
Open Document
1511 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Sustainability Strategy of Virgin Group's Corporate
Executive summary
Concerns about climate change, the pending introduction of an emissions trading scheme and significant changes in demographics and society in general have combined to make sustainability a mainstream issue. “The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs.” (G3.1 Guidelines, 2011, p4)
This study report on a survey of the Virgin Group's sustainability report that summarize the Virgin companies’ sustainability strategy, evaluating the sustainability report based on the Global Reporting Initiative (GRI) principle, to comment performance indicators and making recommendations, which can improve the sustainability report. Virgin Group's Corporate responsibility and sustainable development report 2010 emphasizes the range of corporate responsibility and sustainability issues the Virgin companies face operating in so many different sectors, and how they are dealing with them that based on the customer-oriented method. It described different aspects to combine the customers’ lifestyles with the sustainability issues associated to enhance the relevance to the readers.

Introduction
Sustainability reporting is the measurements, disclosures and being accountable of the organizational sustainable developing performance to internal and external stakeholders. ‘Sustainability reporting is a broad term considered synonymous with others used to describe reporting on economic, environmental, and social impacts.’ (G3.1 Guidelines, 2011, p5) The purpose of this report is evaluate the Virgin Group's sustainability report based on GRI's Reporting Framework to comment the usefulness of the sustainability report to stakeholder and make recommendations for further improvements.

The sustainability strategy of Virgin Group's Corporate
Virgin Group interpreted four main sustainable development challenges in the 21st century in its report:
• emit minimal carbon and

You May Also Find These Documents Helpful

  • Good Essays

    Csr David Vogel Summary

    • 299 Words
    • 2 Pages

    David Vogel explains how stakeholders, mainly employees, customers, and investors can impact the significance of Corporate Sustainable Responsibility (CSR) in business. Even though many surveys had been conducted to assess and boost businesses to be more sustainable, there is still a lack of evidence on the actual actions and effects.The complication of measuring social as well as environmental implication through a single standard has left CSR to be neglected. GRI is an example that encourages CSR but lacks conformity for reported results. This difficulty in measuring social and environmental outcomes often lead organizations to undertake ‘greenwashing’, or act as charity donors to cover up their ‘irresponsibility.’…

    • 299 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Accg 301 Research Paper

    • 4411 Words
    • 18 Pages

    There is growing concerns associated with whether organisations have to report their sustainability performance from the early 1990s. Fortunately, there are many corporations are voluntary elect to employ and report their sustainability…

    • 4411 Words
    • 18 Pages
    Best Essays
  • Good Essays

    In today’s society, we find ourselves overwhelmed with the proliferation of environmental crises around the globe. The trade off between sustainability and economic growth is still of discourse as mankind has the ability to mass produce more than ever before. With that in mind, Sustainability, by Leslie Paul Thiele defines and discusses the topic of sustainability. While Thiele’s text is engaging due to the areas of discussion, I argue that it is not an adequate guide as he fails to provide a thorough explanation of how solutions should be implemented.…

    • 817 Words
    • 4 Pages
    Good Essays
  • Good Essays

    · Once you have completed the evaluation step of each firm’s sustainability reporting, compare each firm. How do they stack up against each other? Is one firm leveraging their ‘green initiatives’ better than others? If so how?…

    • 414 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    There are many types of reports in Business Corporation. Corporate Social Responsibility (CSR), Global Reporting Initiative (GRI) and sustainability are one of the most important concerns in corporation communication. Those reports give the benefits to a company when the company can satisfy their requirements or standards. Economic society is growing rapidly, so a company should upgrade its performance to meet social demand. Hence, a company will get more benefits when it can provide quality reports. The objectives of assignment will support us to understand more knowledge about the conceptions of CSR, GRI and sustainability. Besides, we can recognize how a company connects its stakeholders in the sustainability reporting process in order to evaluate A+ against GRI criterion. In this case, we will critically evaluate the Corporate Sustainability Report 2012-13 of Tata Motors Limited.…

    • 1991 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Virgin brand analysis

    • 3916 Words
    • 16 Pages

    Virgin believes in making a difference and that is what probably gives them an edge on competitors. They are an innovative company who work really hard towards sustainability and who give back to communities. “At our core we believe business must be a force for good and use its influence and resources to help find solutions to some of the world 's major issues” (virgin.com). Their involvement in long-term sustainable project has placed them in the world top 25 most innovative companies.…

    • 3916 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    The report is structure as takes after: In the first area I will give a short foundation of the organization and how it got to be so outstanding. At that point the analysis of Virgin 's macro-environment and current strategy and circumstance will be given to support with giving the perfect suggestions to the…

    • 4707 Words
    • 19 Pages
    Better Essays
  • Good Essays

    How Sustainable Am I

    • 1158 Words
    • 5 Pages

    Michael Thomas Needham referred to 'Sustainable Development ' "as the ability to meet the needs of the present while contributing to the future generations’ needs."[3] It is pretty clear that there is a big focus on the present generation’s responsibility to improve the future generation’s life by restoring the damage at the ecosystem and by preventing further damage. Now we know what sustainable development is, let 's find the key reasons why this is so important.…

    • 1158 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    The economic growth of the past years has increased the level of consumption of goods and services, which also has led to a rise of environmental pollution and loss of biodiversity. Sustainable development is a development that meets the requirements and needs of the current generation without jeopardizing future generations and retaining the capacity to satisfy the potential needs of future generations (Marcus & van Dam,…

    • 1597 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Organisational structure is an on-going management task. How does organisational structure affect human behaviour in organisations?…

    • 2089 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Human Resource Management

    • 2449 Words
    • 10 Pages

    Sustainability has been defined as the ability “to meet the needs of the present without compromising the ability of future generations to meet their needs.” As regulatory pressures and societal demands for greater environmental and social responsibility have increased, sustainability has become a key focus for many organizations. A sustainable organization can be defined as an enterprise that simultaneously contributes economic, social and environmental benefits—known as the “triple bottom line”— to society while also ensuring its own long-term sustainability as an organization. Sustainability is seen by many as increasingly essential to creating shareholder value, as investors and employees look to organizations to be good corporate citizens. There is an emerging business case that corporate performance, under the right conditions, can be enhanced in firms focused on sustainability. For example, a 2003 meta-analysis of research studies…

    • 2449 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Environmental sustainability and economic development can be considered contending imperatives. We as humans have a burning desire for economic growth and prosperity, while at the same time we have a need for the resources the planet provides us. Typically in order to grow our economy it requires that we deplete natural resources such as lumber, oil and minerals by means of deforestation, drilling and mining. It is important for us to realize that if we do not deal with environmental issues right now; the consequences could be devastating not only to ourselves, but to future generations. We are now seeing more and more concern for ‘sustainable development’ that “meets the needs of the present without compromising the ability of future generations to meet their own needs.” [1]…

    • 719 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Sustainability and Text

    • 4867 Words
    • 20 Pages

    Sustainability, in a broad sense, is the capacity of maintaining a certain process or state. It is now most frequently used in connection with biological and human systems. In an ecological context, sustainability can be defined as the ability of an ecosystem to maintain ecological processes, functions, biodiversity and productivity into the future. Sustainability has become a complex term that can be applied to almost every facet of life on Earth, particularly the many different levels of biological organization, such as; wetlands, prairies and forests and is expressed in human organization concepts, such as; ecovillages, eco-municipalities, sustainable cities, and human activities and disciplines, such as; sustainable agriculture, sustainable architecture and renewable energy. For humans to live sustainably, the Earth 's resources must be used at a rate at which they can be replenished. However, there is now clear scientific evidence that humanity is living unsustainably, and that an unprecedented collective effort is needed to return human use of natural resources to within sustainable limits. Since the 1980s, the idea of human sustainability has become increasingly associated with the integration of economic, social and environmental spheres. In 1989, the Brundtland Commission articulated what has now become a widely accepted definition of sustainability: "[to meet] the needs of the present without compromising the ability of future generations to meet their own needs. Contents 1 Definition 2 History 2.1 Early civilizations 2.2 Emergence of industrial societies 2.3 Early 20th century 2.4 Mid 20th century: environmentalism 2.5 Late 20th century 2.6 21st century: global awareness 3 Principles and Concepts 3.1 Scale 3.2 Consumption, population, technology, resources 3.3 Direct and indirect impacts 4 Sustainability and development 5 Human impact on the biosphere 6 Protecting the biosphere 6.1 Direct global environmental impacts 6.1.1 Atmosphere…

    • 4867 Words
    • 20 Pages
    Good Essays
  • Good Essays

    Geography

    • 1075 Words
    • 5 Pages

    Sustainability: actions and forms of progress that meet the needs of the present reducing the ability of future generations to meet their needs.…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Given that sustainability reporting is not currently required of companies, what do you see as the possible benefits and disadvantages of sustainability reporting? Using the information in the case, the summary data reported in Tables 4 and 5, and Johnson & Johnson’s most recent sustainability report (available at http://www.jnj.com/connect/caring/?flash=true), what aspects of sustainability reporting seem to be a priority for the company, and why? Provide examples from the 2008 sustainability report to support your answers. 1. How are various management systems such as human resource management, costs, capital budgeting, and performance measurement incorporated into Johnson & Johnson’s sustainability reporting process? Support your answer with specific references from the 2008 report (link provided in question 1). Compare your sources with those in the GRI’s reporting framework (http://www.globalreporting.org/ReportingFramework/G3Online/), and the performance measures with Epstein’s metrics presented in Table 3. 2. When compiling data for its sustainability reports, Johnson & Johnson does not request direct input from its managerial accounting staff. What should be the role of management accountants in collecting and reporting sustainability data? Could Johnson & Johnson’s sustainability reporting be improved with input from managerial accountants? Why or why not? (The Crawford 2005 article at http://www.managementmag.com/index.cfm/ci_id/2149/la_id/1 provides additional background material.) 3. Do you agree with the statement that Johnson & Johnson’s approach to sustainability reporting is beyond triple bottom line? Why or why not? 4. Johnson & Johnson cites concerns with determining materiality as one reason it does not declare itself in accordance with GRI guidelines. What is meant by materiality and why is materiality difficult to determine for social responsibility issues?…

    • 269 Words
    • 8 Pages
    Satisfactory Essays