The Sutliff Museum

Presentation is everything. People often over look something because the first impression they experience is lack luster. The Sutliff museum is full of timeless treasures, offering a wonderful insight to 19th century history and the underground railroad. Unfortunately, the current promotional material does not do the museum justice. It appears out date and doesn't grab the attention of an audience. I’d like to rebrand the promotional material for The Sutliff Museum so that it reflects an updated, fresh design that draws people to the museum. My intent is to design two brochures, an information flyer, and update the website layout. Brochures are a great way of reaching a wide audience, but can be a challenge because they have to stand out amongst all other brochures. Thinking back to family vacations down south, our hotel always had a wall of different brochures for attractions and events occurring in the area. The key is to designing a perfectly crafted brochure that will stand out amongst others intriguing people to
Starting a brochure and flyer that will lead them to a newly designed website. Brochures and flyers are not meant to include all information, but an insight and way to obtain more. In leading them to the the website, I want to focus on a user friendly interface that not only provides information, but showcases the museum for all the great features it has to offer. My main concern with this plan is the need for the website. Although technology and internet usage is part of many’s daily routine, given the historical environment of The Sutliff museum and it’s target audience, a website may not be practical. After completing further research on target audience, I’ll be able to determine if focusing on the website is the best direction. If not my intended plan is to create an additional brochure and flyer, increasing the amount of printed