The Tao of Timbuk2 Case
THE TAO OF TIMBUK2 CASE 1. Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sale? Are their competitive priorities different for the new laptop bags sourced in China?
In today’s global market not only is there a trend mounting toward shopping online but also product customization to meet and satisfy individual requirements. Timbuk2 has done just that, that in the bag market. In the year of 2000 is when Timbuk2 launches its award winning bag builder on timbuk2.com.
The main key competitive dimensions that have driven their sale for the custom messenger bags are Quality, and Speed. Quality can be split into two categories: product design quality and process quality. The process quality is the company’s ability to offer its customers a wide range of products such as, the built-to-order messenger bag and the consumers are able to pick and customize their own design, fabric, colors and other options to meet each specific individual’s requirement. In addition, the product quality is very durable by design and it’s individually handcrafted and designed to outlast buyers; thus the company stands proudly behind its well-know quality and craftsmanship of all their products.
Secondly, delivery competitive dimension; the company’s ability to produce and deliver a customized order within two days is remarkable. It’s a win win situation for both the customer and the manufacture. The customer can save time and travel expenses by shopping online. In contrast the company’s overhead and capitals investment is much lower and as sales increases its net present value increases.
The competitive priorities for the new laptop bags are very much similar. Quality still remains their first priority dimensions. Since their main selling features are their product durability and the process qualities that is applied to all their product lines. Although they
In today’s global market not only is there a trend mounting toward shopping online but also product customization to meet and satisfy individual requirements. Timbuk2 has done just that, that in the bag market. In the year of 2000 is when Timbuk2 launches its award winning bag builder on timbuk2.com.
The main key competitive dimensions that have driven their sale for the custom messenger bags are Quality, and Speed. Quality can be split into two categories: product design quality and process quality. The process quality is the company’s ability to offer its customers a wide range of products such as, the built-to-order messenger bag and the consumers are able to pick and customize their own design, fabric, colors and other options to meet each specific individual’s requirement. In addition, the product quality is very durable by design and it’s individually handcrafted and designed to outlast buyers; thus the company stands proudly behind its well-know quality and craftsmanship of all their products.
Secondly, delivery competitive dimension; the company’s ability to produce and deliver a customized order within two days is remarkable. It’s a win win situation for both the customer and the manufacture. The customer can save time and travel expenses by shopping online. In contrast the company’s overhead and capitals investment is much lower and as sales increases its net present value increases.
The competitive priorities for the new laptop bags are very much similar. Quality still remains their first priority dimensions. Since their main selling features are their product durability and the process qualities that is applied to all their product lines. Although they