Preview

The Texting Lawsuit Against Victoria's Secret

Good Essays
Open Document
Open Document
299 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
The Texting Lawsuit Against Victoria's Secret
Many believe that the majority of Victoria’s Secret catalog’s subscriber base is male. In fact, urban myth points towards a specific subset of men (those who work in isolated environments like oil rigs, mines, etc.) This urban myth is just that – mythical. A recent class action lawsuit brings this home more clearly than ever before.

Victoria’s Secret is now facing a Telephone Consumer Protection Act (TCPA) class action lawsuit that is based on allegations made that the company sent out unsolicited text messages as advertisements for their company and their company’s products.

The texting lawsuit against Victoria’s Secret was filed by a man. Those who were offended by the commonly believed urban myth discussed above are loving it.

The
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Ethics 316 Week 5 Cros Cultural Differences
    • 1334 Words
    • 6 Pages

    Ethics 316 Week 5 Cros Cultural Differences

    Cited: Jill Nash , Vice President, Levi Strauss & Co. Corporate Affairs. (2010, June 22). Power To The Women. (LS&CO., Producer, & LS&CO.) Retrieved Ocotober 5, 2012, from LEVI STRAUSS & CO.: http://www.levistrauss.com/blogs/power-women…

    • 1334 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Where Have All The Tomboys Gone Summary
    • 629 Words
    • 3 Pages

    Where Have All The Tomboys Gone Summary

    Vague designs in fashion has caused a revolution that is causing thousands to want to join. Some are in favor of blurring gender roles or removing them in general, “target has announced that it would cease dividing signs by gender in departments like toys, home and entertainment.” Companies like target and other department stores and removing labels of what is considered to be men's and women's wear has caused the line between what is meant for males and what it meant for females to become…

    • 629 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Integrated Marketing Report: Cover Girl
    • 1152 Words
    • 5 Pages

    Integrated Marketing Report: Cover Girl

    Cover Girl is a mass brand with wide distribution in many of the mass drug, department and grocery store chains in Canada and around the world. It is also distributed in department store such as WalMart and Target. Therefore, the target is a much broader one as compared to prestige brands with a more limited distribution. Most women love to shop and search out the latest trends and products on the market. What’s the newest innovation? What’s the latest fashion? What can I tell my friends about? These are always on their mind. These women use social networking; they often…

    • 1152 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Law 3210 Unit II Assessment
    • 2484 Words
    • 8 Pages

    Business Law 3210 Unit II Assessment

    In 1995, the successful lingerie retail giant, Victoria’s Secret, filed a lawsuit against a little mom and pop store selling adult novelties at a local Louisville, Kentucky strip mall called “Victor’s Little Secret.” Victoria’s Secret who do not like to seen or thought of in such shabby terms insisted that they were suing Victor’s Little Secret for trademark dilution. Because of difficult standard for a plaintiff to prove actual dilution and not just the likelihood of dilution, the U.S. Supreme Court decided the case in favor of Victor and Cathy Moseley, the owners of Victor’s Little Secret. U.S. Congress passed the Trademark Dilution Revision Act in 2006, overturning the Supreme Court decision that sided with the much smaller Victor’s Little Secret. With the new statute revised and in place, it favors the plaintiff to where they no longer had to actual dilution. The revision stated that the plaintiff needed to show that the defendant’s trademark is likely to cause dilution of plaintiff’s trademark. The main purpose of the new statute was not simply to overturn the Supreme Court decision from 2003 that sided with a less powerful and less influential defendant, but instead to clarify the previous Federal Trademark Dilution Act (FTDA) of 1995. (Cheeseman, 2013)…

    • 2484 Words
    • 8 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Metrosexuals Come Out
    • 662 Words
    • 3 Pages

    Metrosexuals Come Out

    Marketer’s use various tactics to get male consumers to buy their products. One way to get male consumers attention is thru celebrity endorsements. The article mentions an English soccer star named David Beckham. Beckham is sort of a spokesperson for metrosexuals. He paints his fingernails, braids his hair and poses for gay magazines, all while maintaining a manly profile and staying assured of his heterosexuality. Another way to get male consumers attention is by using clever packaging. The article refers to a man named Oliver Sweatman. He is the chief executive of Sharps, a new line of grooming products aimed at young urban men. According to Sweatman, in order to lure manly men to buy his new-age shaving gels- which contain roman chamomile, gotu kola and green tea- the packaging has to be clever. He uses a mixture of old and new imagery. The fonts recall the masculinity of an old barber shop, but a funny picture of a goat on the label implies something out of the ordinary.…

    • 662 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Cosmopolitan vs. Maxim – the Objectification of Women in Print
    • 601 Words
    • 3 Pages

    Cosmopolitan vs. Maxim – the Objectification of Women in Print

    The following is an analysis of the similarities and differences between Cosmopolitan, a magazine marketed toward women; and Maxim, a magazine marketed toward men. While having differing target audiences, they lead the magazine industry in sales. Each publication manages to degrade women in their own way. Cosmo, as it’s commonly called, strives to be a magazine dedicated to empowering women, a way for women to own their sexuality. Both magazines deliver the highlighted information from a male perspective. Cosmopolitan and Maxim feed our male dominated society by focusing on the “ideal” image of women and focusing on sexuality in the context of male fantasy.…

    • 601 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Stereotypes In Nora Ephron's A Few Words About Breast
    • 804 Words
    • 4 Pages

    Stereotypes In Nora Ephron's A Few Words About Breast

    And in perhaps the biggest shift, they are shopping by themselves, not with a wife, girlfriend, or partner…” The essence of Orecklin’s argument is that a man can be completely one hundred percent male and still be into fashion, shopping for themselves, and dressing nicely no matter their sexual orientation. Orecklin’s theory of men being able to be a man and still into fashion, is extremely useful because it sheds light on the stereotypical problem of the specific “rules” that defines a…

    • 804 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Taco Bell Lawsuit Analysis
    • 325 Words
    • 2 Pages

    Taco Bell Lawsuit Analysis

    We live in a world where it is not uncommon to read about a new lawsuit filed against a company. Several years ago, a lawsuit would have made the front page of the newspaper. In today’s world, the general public is not aware of the majority of the lawsuits filed by consumers. However, some lawsuits have a way of getting our attention, such as the case of Taco Bell back in 2011.…

    • 325 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Gender Socialisation In Fashion Essay
    • 1504 Words
    • 7 Pages

    Gender Socialisation In Fashion Essay

    Today designers are directly targeting the removal of the gender theme that has always been present within fashion – as does Rad Hourani (8) who designs for a “unisex” consumer and his range appears to be one of the leading in the market, reaching market points Selfridges Agender (9) and Thecorner.com…

    • 1504 Words
    • 7 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    The T-Shirt Court Case Summary
    • 466 Words
    • 2 Pages

    The T-Shirt Court Case Summary

    producing T-shirts for a rock concert. The central problem in this case is that she needs…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Social Location
    • 843 Words
    • 4 Pages

    Social Location

    Ever since women were given suffrage and more generally equal rights, there has been a rise of women in the common work places. Unfortunately, much of the business and high power corporations within the United States are under a patriarchy and women don’t get much of the power and pay as men do. Furthermore, women in the workplace just become “eye candy” or even objects of sexual fantasies for the men who hire them or for the men who work with or around them. Though women have fought to be equal along the side men, they continue to struggle in their everyday lives to match the power and pay that their male counterparts receive without any extra effort. However, in some rare cases, women have a subtle yet influential power. Unfortunately, this “power” is a double edged sword. On one side, the women can use their sexuality to gain power or use as a source of power. And on the other side, women who use their sexuality for gain is seen to be disrespectful, unprofessional, and pointless to the struggle of equalizing themselves to men.…

    • 843 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Arguments Against Stalk
    • 1230 Words
    • 5 Pages

    Arguments Against Stalk

    Following the most recent events of American Apparel’s latest ad campaign was officially banned by watchdogs, the controversial company founded in 1989 by Canadian businessman Dov Charney, American Apparel has been a continual source of criticism and debate. The founder himself has been sued for sexual harassment and subsequently fired by his own company. In the survey that I conducted, I asked women and men what they thought of American Apparel’s most sexualised…

    • 1230 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Computer Forensics Examination
    • 644 Words
    • 3 Pages

    Computer Forensics Examination

    She warned VP and store manager of FM that if they continue selling this t-shirt, they are going to get in trouble. But VP replied saying, “do not concern yourself with this matter. Let us worry about the legal matter”. Which clearly indicates that they were aware of selling trademarked t-shirt illegally. Please refer Exhibit 4, Section A6, pg. 27 for the screenshot of the email.…

    • 644 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    American Apparel: Meaning And Advertising
    • 1345 Words
    • 6 Pages

    American Apparel: Meaning And Advertising

    American Apparel’s branding model is often viewed as controversial because of the heavily saturated sexual nature of the connotations and denotations within its advertisements. American Apparel’s branding model is often viewed as controversial because of the heavily saturated sexually connotations and denotations within its advertisements. American Apparel’s branding model not only creates ads, which are demoralizing to women, but initiate a productive dialogue on feminism in modern culture. However, American Apparel normalizes gendered images and norms for women in fashion advertising. The branding model and the manufacturing model match, because the targeted demographic are young urban adults and displaying overt images of sexuality aims to reassociate desires and controversy to the consumers and the fashions being sold by American…

    • 1345 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Gender Roles, Norms, and Socialization
    • 861 Words
    • 4 Pages

    Gender Roles, Norms, and Socialization

    Three men’s magazines and three women’s magazines were chosen in order to find key gender socialization themes produced in them. The men’s magazines that were chosen were GQ, Men’s Health, and Esquire. These three men’s magazines were chosen because they not only have socialization themes in them, but they are three of the most subscribed to magazines in the United States. The magazines all have relatively the same themes in them, however some focus on specific themes more than others. I chose GQ because it is the epitome of men’s magazines. It contains everything a man could ask for. From sports, to news, to fashion tips, and even beautiful women, this magazine has it all. GQ focuses on fashion, style, and culture. The current editor of GQ is Jim Nelson and the current publisher is Peter King Hunsinger, who both acquired their GQ job in 2003. Men’s Health was also chosen for this paper for the reason that it mostly revolves around fitness, style, and fashion. These are three of the biggest“norms” that society sees and deals with on a daily basis. Men see these characteristics…

    • 861 Words
    • 4 Pages
    Good Essays
    Read More

Related Topics