The Toyota Marketing Strategy 
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Introduction
1. Introduction
Navana Limited stands as the authorized distributor of Toyota cars in Bangladesh, so we have chosen them to make a successful marketing plan on Toyota cars.
Our area of concentration was centered on the new model of Toyota Corolla-GLi. This is the latest car of Toyota Corolla that has been recently launched in Bangladesh by Navana Limited in November 2007 at Japan trade fair in Bangladesh.
The brand name Corolla of Toyota is well known for producing cars for the common people but this car is an upgraded model of Corolla.
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Company Profile
2. Company Profile
2a. Company Overview
Toyota Motor Corporation is a multinational corporation headquartered in Japan. Today, Toyota is the world's third largest manufacturer of automobiles. Providing the most reliable automobile for its customer is the Toyota’s specialty. Toyota Motor Corporation recently celebrated its 70 years both as a carmaker and half a century of selling cars in America. In 2007 Toyota sold 8.52m vehicles and its net income rose by 20% and become $14 billion. Moreover Toyota is aiming to sell 10.4m vehicles in 2009. In Bangladesh it is the most popular automobile company to the car user and it has almost 70% market share in our country. It is always interested to get the attention of the young generation, family people, working executives, service holders, business people, in one word all kind of people. “Its mission” is to predict consumer trends and create a lineup of cars and trucks to capitalize on them. Each professional is expected to spend time out in the field talking to car buyers. The Japanese have a name for it: genchi genbutsu - go to the scene and confirm the actual happenings. With Toyota, one thing has never changed that their commitment to the communities where they do business. Toyota spends over billions of billion on R&D, design, manufacturing, sales and marketing operations. Over the world they have sales /service offices,
Introduction
1. Introduction
Navana Limited stands as the authorized distributor of Toyota cars in Bangladesh, so we have chosen them to make a successful marketing plan on Toyota cars.
Our area of concentration was centered on the new model of Toyota Corolla-GLi. This is the latest car of Toyota Corolla that has been recently launched in Bangladesh by Navana Limited in November 2007 at Japan trade fair in Bangladesh.
The brand name Corolla of Toyota is well known for producing cars for the common people but this car is an upgraded model of Corolla.
[pic]
Company Profile
2. Company Profile
2a. Company Overview
Toyota Motor Corporation is a multinational corporation headquartered in Japan. Today, Toyota is the world's third largest manufacturer of automobiles. Providing the most reliable automobile for its customer is the Toyota’s specialty. Toyota Motor Corporation recently celebrated its 70 years both as a carmaker and half a century of selling cars in America. In 2007 Toyota sold 8.52m vehicles and its net income rose by 20% and become $14 billion. Moreover Toyota is aiming to sell 10.4m vehicles in 2009. In Bangladesh it is the most popular automobile company to the car user and it has almost 70% market share in our country. It is always interested to get the attention of the young generation, family people, working executives, service holders, business people, in one word all kind of people. “Its mission” is to predict consumer trends and create a lineup of cars and trucks to capitalize on them. Each professional is expected to spend time out in the field talking to car buyers. The Japanese have a name for it: genchi genbutsu - go to the scene and confirm the actual happenings. With Toyota, one thing has never changed that their commitment to the communities where they do business. Toyota spends over billions of billion on R&D, design, manufacturing, sales and marketing operations. Over the world they have sales /service offices,