The Usa Today Summary
USA Today Summary
USA Today is the largest newspaper currently in the U.S. The paper is known for its color and simple layout. The paper’s creator Gannett Co. was looking to reach a new untapped market of readers, the young professionals and travelers. He sent out 3 different versions with surveys asking what readers liked, didn’t like, suggestions, and asked would they buy it. After very positive responses from test subjects, the paper was published. Gannett’s ideas were very controversial among its prestigious peers. Serious journalist said the paper was like the fast food of journalism and the paper was nicknamed the “McPaper.” USA Today wrote the news in a new style including shorter, simpler articles, with sections in finance, …show more content…
Gannett added the “Academic All Star” column and began allowing local advertisements to more localize the paper. USA Today also changed the size from 54” to 50” for easier reading and to be cleaner in …show more content…
and later to thirty countries. He visited soldiers and other business people in hopes of finding the desire for those overseas wanting to read the news back home.
To get companies to purchase advertisement on the paper, Gannett came up with a partnership plan in which he gave 6 months free advertisement to those who paid for 6 months of ad space. Also He allowed advertisers to send in the ads as late as 6:00 p.m. the day before to provide as much flexibility as possible. USA Today also began giving bulk discounts for hotels, airlines, etc.; so that the paper could be passed out free to patrons on a mass scale. The biggest rule Gannett broke came when he began letting advertisements on the front page. He could charge $1-$1.2 million per front page ad.
USA Today had opened up many print sites around the world allowing major flexibility for entries. This allowed even later deadlines enabling the paper to print the most recent news and latest information pertaining to sports and finance that other papers were not able to do. When computers hit the market, USA Today began using digital technology, allowing even later deadlines and providing even more up-to-date
USA Today is the largest newspaper currently in the U.S. The paper is known for its color and simple layout. The paper’s creator Gannett Co. was looking to reach a new untapped market of readers, the young professionals and travelers. He sent out 3 different versions with surveys asking what readers liked, didn’t like, suggestions, and asked would they buy it. After very positive responses from test subjects, the paper was published. Gannett’s ideas were very controversial among its prestigious peers. Serious journalist said the paper was like the fast food of journalism and the paper was nicknamed the “McPaper.” USA Today wrote the news in a new style including shorter, simpler articles, with sections in finance, …show more content…
Gannett added the “Academic All Star” column and began allowing local advertisements to more localize the paper. USA Today also changed the size from 54” to 50” for easier reading and to be cleaner in …show more content…
and later to thirty countries. He visited soldiers and other business people in hopes of finding the desire for those overseas wanting to read the news back home.
To get companies to purchase advertisement on the paper, Gannett came up with a partnership plan in which he gave 6 months free advertisement to those who paid for 6 months of ad space. Also He allowed advertisers to send in the ads as late as 6:00 p.m. the day before to provide as much flexibility as possible. USA Today also began giving bulk discounts for hotels, airlines, etc.; so that the paper could be passed out free to patrons on a mass scale. The biggest rule Gannett broke came when he began letting advertisements on the front page. He could charge $1-$1.2 million per front page ad.
USA Today had opened up many print sites around the world allowing major flexibility for entries. This allowed even later deadlines enabling the paper to print the most recent news and latest information pertaining to sports and finance that other papers were not able to do. When computers hit the market, USA Today began using digital technology, allowing even later deadlines and providing even more up-to-date