The Visible Lifestyle
Javonte ' Mack
Ms. Donlan
English 142B
4/24/13
THE VISIBLE LIFESTYLE Juliet Schor, author of "The Overspent American: Why We Want What We Don 't Need, discusses our social positions as items that are visible that others can see and that aren 't visible to the social life we live in, which would be the invisible items. Turning invisible things into visible creates advertising for that product, making the consumers who wear it look and feel cooler because they’re wearing a product thats either expensive or popular. People start to notice not only that product, but the person who 's wearing the product. When consumers wear the product they actually advertise it, making others want to purchase that item. There are cars, clothes, and food companies who put logos that people like that will buy it just because they want it not because they need it. All these fashion brands now make people care what others think about their visible consumption choices. Visible goods give status that invisible goods don 't because the visible products makes an obvious reason for you to be able to figure them out, which invisible goods being that no one can see so they can 't identify you as well as they would if they could see that product. Wearing boxers from Wal-Mart, but wearing a suit that cost over $100 is a great example for this. The boxers are invisible because they are inside so therefore no one will notice them but on the other hand the suit which everyone will notice because it 's what you wear on the outside, which is visible. Changing the outside of Brian;s appearance doesn 't mean the inside of him will be Made. In the reality show "Made" Brian a high school student wants to be made into a ladies’s man and someone who’s cool, so that he can fit in with the rest of society today. Brian wants attention from others and wants to be able to talk to any girl that he wants to without any trouble, so that he could find a date
Ms. Donlan
English 142B
4/24/13
THE VISIBLE LIFESTYLE Juliet Schor, author of "The Overspent American: Why We Want What We Don 't Need, discusses our social positions as items that are visible that others can see and that aren 't visible to the social life we live in, which would be the invisible items. Turning invisible things into visible creates advertising for that product, making the consumers who wear it look and feel cooler because they’re wearing a product thats either expensive or popular. People start to notice not only that product, but the person who 's wearing the product. When consumers wear the product they actually advertise it, making others want to purchase that item. There are cars, clothes, and food companies who put logos that people like that will buy it just because they want it not because they need it. All these fashion brands now make people care what others think about their visible consumption choices. Visible goods give status that invisible goods don 't because the visible products makes an obvious reason for you to be able to figure them out, which invisible goods being that no one can see so they can 't identify you as well as they would if they could see that product. Wearing boxers from Wal-Mart, but wearing a suit that cost over $100 is a great example for this. The boxers are invisible because they are inside so therefore no one will notice them but on the other hand the suit which everyone will notice because it 's what you wear on the outside, which is visible. Changing the outside of Brian;s appearance doesn 't mean the inside of him will be Made. In the reality show "Made" Brian a high school student wants to be made into a ladies’s man and someone who’s cool, so that he can fit in with the rest of society today. Brian wants attention from others and wants to be able to talk to any girl that he wants to without any trouble, so that he could find a date