During the Late 1960’s the Ford Motor Company was one of the leading auto manufactures in the United States. Ford was credited with revolutionizing the muscle car era of the 1950’s and 1960’s. During the mid 1960’s Lee Iacocca helped Ford establish itself in the late 1960’s with the introduction of the Ford Mustang. During this time foreign auto manufactures were gaining market share in the mid to compact car markets. This was largely due to customers seeking more fuel efficient cars because of soaring fuel prices. Ford saw an opportunity to regain a portion of this market with the introduction of the Ford Pinto. This would bring them into direct competition with the foreign manufactures. The idea was to produce a small car that was affordable for the customer, and had a relatively high profit margin. With the introduction of the Ford Pinto, Ford’s desire to compete with the foreign manufacturers led Ford to overlook known design flaws and their own ethics while in search of higher profits.…
Ferdinand Porsche designed the Volkswagen automobiles during the 1930 in Germany. The original vehicles, targeted at the mass market. Were intended to transport a family of five at highway speeds, use modest amount of fuel, and remain within financial reach for most people. The company’s signature platform by the late 1940s was the Beetle, which with its rounded styling and reliable air-cooled engine, became internationally popular. For about 20 years, sales of the Beetle hurtled skyward, propelling the company’s total worldwide vehicle sales past a million in 1955 and to high point in 1969. Although popularity of the Beetle declined throughout in the 1970s and its importation was discontinued in the U.S late in that decade, production of Beetles in Latin America continued in the U.S late in that decade, production of Beetle in Latin America continued into the 1990s. It remains the best selling car of all time.…
Automobiles were popularized in the 1920's. They were mass produced in factories such as that of Henry Ford. As a result the price lowered and they became an affordable luxury for many Americans. The car was romanticized as a status symbol, a sign of the progressiveness that was felt during that time. Former President, Herbert Hoover once said, 'There will be a chicken in every pot, and a car in every garage.'…
Cars were in their childhood in the 1960’s But this was the first generation to introduce the term “muscle cars” in the world. One of the most iconic and first of these muscle cars was the Ford Mustang. This was owned by anyone that wanted to have a thrill while driving. This car was named P-51 Mustang fighter plane. This car was first introduced at the 1964 World’s Fair. This beautifully designed car continued to be iconic in the following generations. One vehicle that actually wasn’t built in the 1960’s but became one of the most popular was the Volkswagen Beatle and the Volkswagen Transporter Bus, These two cars were first made in 1949 but became popular about 11 years later. The teens of the 60s would love to go on little road trips with…
If Volkswagen was attempting to speak to a wide audience, they hit the nail on the head by using a widely known icon from a popular movie. Chances are, most people know of Darth Vader and/or Star Wars and are therefore part of the majority population to whom Volkswagen hopes to appeal. There is a heavy dose of emotional appeal evoked from the…
Imagine how life would be if our society did not have cars. Today, our society is dependent on cars for our daily routines. From transporting our food, clothes, and technology to just going to the store across the street, cars are a very important part of our society. In the 19th century, only the wealthy and upper middle class had access to automobiles, and they only used cars for fancy transportation and to show off their money. This was due to the extreme prices of cars in the 19th century. With these high prices not many people could afford them, especially not the working class. Henry Ford revolutionized the automotive industry in the late nineteenth and early twentieth centuries. With Ford's devotion to mechanics, he perfected the assembly line, developed cheap cars for the common people, and sparked an era of mass production. Due to this, Ford paid higher and his contributions allowed the common people to have access to cars.…
William, Jeanes, Celebrating Americas 125-year love affair with automobiles (Canada: Saturday evening post, Jun 2011) P.p30-35 Vol.283…
After Ford created the Quadricycle in 1896 he joined investors to establish a company that would manufacturer automobiles, however the two companies disbanded (Detroit Automobile Company and the Henry Ford Corporation) so Ford used publicity to encourage people to buy his cars, he built race cars and his name became well known, however most people didn’t need a race car as they wanted something reliable and this lead to ford designing the Model A, Ford created many cars such as Model B, C and so on but in 1908 he designed the Model T. The Model T was fast, light and strong as he used Vanadium steel which was the strongest steel at the time. Also the Model T was cheap as it was $850 which allowed the population who had a normal income to be able to buy the Model T as cars were normally priced between $1000-$2000, and by 1913 200,000 Model T’s were manufactured as well as the fact that in 1914 the Model T only cost $418. The invention of the Model T makes Henry Ford a hero because it allowed the farming population to travel to the cities which meant that they could sell their goods as well as look at farming technology, as well as the fact that the city population could go on pleasure drives around the country and families could go on holidays.…
With reduced earnings, Volkswagen entered the first postwar recession in 1966/67, which ended an exceptional and unusually long phase of prosperity, heralding the return to normal economic conditions. The declining demand on the domestic market forced the company to reduce the number of vehicles manufactured in 1967: The production of the Beetle was cut by 14 percent and the VW 1500 was decreased…
Ford's most successful car was the Model T, which began production in 1908 (The Franklin Institute) - just a few years before Taylor published his seminal work, Principles of Scientific Management, in 1911. Implementing Taylor's theories, Ford Motor Company ultimately produced over 15 million Model Ts between 1908 and 1927 (ibid). As you will explore in greater detail later in this reading, Henry Ford's ambitious production efforts decreased the cost of production, which allowed for lower prices in the market place. Ford's goal was to create "a motor car for the great multitude" and make automobile travel available and affordable for everyone. "When I'm through," he said, "just about everyone will have one".…
In 1992, Ford Motor Company decided to produce a world car, that is, a car that would be produced and sold internationally with little variation in the vehicle between markets. This world car was named the Ford Contour and Mercury Mystique for the North American market and the Ford Mondeo for the European Market. All of these models were built with a 90% similarity due to body design differences, local conditions and mandates.…
34 primarily in reaction to the shortcomings of American cars or in affirmation of the Beetle’s positive attributes is difficult to know. Many people categorized Volkswagen owners according to an inferred personality profile. Gordon Buford, the man who created Herbie the Love Bug, the sentient Beetle of Disney fame,34 suggests that in the fifties, people willing to ignore the car’s stigmatizing characteristics were considered iconoclastic. He writes: Volkswagens up to that time were owned by a type of person that was considered eccentric at best, suspected of all kinds of dark thinking at worst. In the age of tail fins, the Volkswagen just couldn’t be for real.…
b) Effects and Consequences. A research conducted showed mixed reviews and opinions about the car. The target market encompassed Volkswagen's core audience of 18 - 34 years olds and baby boomers. Buyer's characteristics were identified as confident, individualistic, and a desire to be the center of attention. In addition, Volkswagen felt it could leverage the nostalgia surrounding the car. However, appealing to young adventurous individuals and nostalgic baby boomers seems to be contradictory. If the company is not able to target the market appropriately, the brand will be inconsistent, misleading customers. Volkswagen is aiming to make its brand relevant. To achieve this, they have to align with market conditions and trends. An improper segmentation would result in an inadequate association of characteristics of the car, with the target market destroying brand equity. In addition, the company has to decide the media required to publicize the car. Utilizing TV campaigns they will certainly reach a broader customer base. Utilizing print advertising they will reach more specific and demographic segmented customers. The issue is to adequately balance the media channels to be used to target the right market. On the other hand, price will be one of the most important variables that will determine segmentation used. If the company overprices the New Beetle, the young segment of customers associated with the car would be discarded because they would not afford it, but if they underprice it, uniqueness characteristics would be deteriorated, and…
The luxury cars industry is one of the most prestigious mass-production industries in Germany. The country is recognised by many as the native land of the automobile; in fact in 1901 900 vehicles a year were already produced.…
When the first automobiles were invented in the 1890s, they were expensive toys for the rich. The average person could not afford to purchase one. Henry Ford began mass producing his Model T in the 1910s. By 1921, the price had dropped from $825 to $310. By the end of the 1920s, 80 percent of American families owned a car. The automobile drastically reshaped American culture. The entire country opened up as people began taking road trips. Before the car, most people did not stray more than a couple of miles from home. Gas stations, motels and roadside restaurants sprang up…