The Website Passport To Trade 2.0 Analysis
1) Introduction
This paper is examining the website Passport to Trade 2.0 (Passport to Trade 2.0, 2013), critically analyze the existing facing problems, implication of social media marketing strategy and setting a new goal in order to raise brand awareness and increase the number of audience. Research currently marketing problem and attempt to design a specifically marketing plan to promote the website and increase awareness.
Passport to Trade 2.0 is operated and led by University of Salford, supporting by the European commission, corporate with universities and commercial consulting companies from eight European countries. (Passport to trade, 2013) This website is providing business and cultural information, which is targeted for small medium …show more content…
No matter how much money and effort on Passport 2.0, is for naught if the web admin not allow consumer to take control of the online conversation. Social web and word of mouth marketing are generating form handing over the reins to consumers. (Gunelius, 2011) In light of these, Passport to Trade 2.0 should presence in a variety of platforms, such as social networking, e-Book, blogs and video channel. LinkedIn
Create a LinkedIn group to meet new connection and invite people to join the group, LinkedIn group admin is allowed to send a weekly email to member, member also free to post and share in the group. When posting a great content, it is attract other media to find, join the group and create a blog or manifesto about the topic. (Singh & Stephanie , 2012) As well as that, join other related LinkedIn group, connecting with member who are interest to further education and business news, get some information form group in order to development and know the trend. …show more content…
(Gunelius, 2011) Consider Passport 2.0 is not a big business, website only have CHF10, 000 marketing budget for a year, thus the webpage would employ low cost promotion like social media marketing promotion rather traditional marketing, as well as make more effect.
Estimate cost for search engine optimization from period Oct 2014 to Sep 2015. Calculation assumes as:
7) Work Process Gantt chart
Multiple departments can get a piece of the social media pie (Gunelius, 2011)
8) Conclusion
The key successful factor is delivering the right message to the right audience at the right time; message must add value to the online conversation instead of just a simply interrupting it. (Gunelius, 2011) Other social media marketing such as Twitter, YouTube, LinkedIn and e-book, it would be effort by indirect marketing for raise brand awareness and recognition, as well as reputation and online presence.
Furthermore, successful social media marketing is based on relationships. While the presence are certainly grow organically over time as publish more and more great content, traffic doesn’t adhere to say, “If you build it, they will come”. Thus, it necessary to find an audience and give those peoples a reason to want to follow the Webpage again and again and again. (Gunelius,
This paper is examining the website Passport to Trade 2.0 (Passport to Trade 2.0, 2013), critically analyze the existing facing problems, implication of social media marketing strategy and setting a new goal in order to raise brand awareness and increase the number of audience. Research currently marketing problem and attempt to design a specifically marketing plan to promote the website and increase awareness.
Passport to Trade 2.0 is operated and led by University of Salford, supporting by the European commission, corporate with universities and commercial consulting companies from eight European countries. (Passport to trade, 2013) This website is providing business and cultural information, which is targeted for small medium …show more content…
No matter how much money and effort on Passport 2.0, is for naught if the web admin not allow consumer to take control of the online conversation. Social web and word of mouth marketing are generating form handing over the reins to consumers. (Gunelius, 2011) In light of these, Passport to Trade 2.0 should presence in a variety of platforms, such as social networking, e-Book, blogs and video channel. LinkedIn
Create a LinkedIn group to meet new connection and invite people to join the group, LinkedIn group admin is allowed to send a weekly email to member, member also free to post and share in the group. When posting a great content, it is attract other media to find, join the group and create a blog or manifesto about the topic. (Singh & Stephanie , 2012) As well as that, join other related LinkedIn group, connecting with member who are interest to further education and business news, get some information form group in order to development and know the trend. …show more content…
(Gunelius, 2011) Consider Passport 2.0 is not a big business, website only have CHF10, 000 marketing budget for a year, thus the webpage would employ low cost promotion like social media marketing promotion rather traditional marketing, as well as make more effect.
Estimate cost for search engine optimization from period Oct 2014 to Sep 2015. Calculation assumes as:
7) Work Process Gantt chart
Multiple departments can get a piece of the social media pie (Gunelius, 2011)
8) Conclusion
The key successful factor is delivering the right message to the right audience at the right time; message must add value to the online conversation instead of just a simply interrupting it. (Gunelius, 2011) Other social media marketing such as Twitter, YouTube, LinkedIn and e-book, it would be effort by indirect marketing for raise brand awareness and recognition, as well as reputation and online presence.
Furthermore, successful social media marketing is based on relationships. While the presence are certainly grow organically over time as publish more and more great content, traffic doesn’t adhere to say, “If you build it, they will come”. Thus, it necessary to find an audience and give those peoples a reason to want to follow the Webpage again and again and again. (Gunelius,