The humanistic approach studies the whole of an individual including their uniqueness. Psychologists look at a human’s behaviour not only through the eyes of the observer, but also through the eyes of the individual displaying the behaviour. Psychologists believe that an individual’s behaviour is connected to their feelings and self-concept. The humanistic theory focuses on reinforcement of stimulus-response behaviour.
The hierarchy of needs is one of the best known theories of motivation. The hierarchy shows the most basic needs at the bottom and more complex needs at the top. Maslow’s theory described the hierarchy of needs, this triangle showed that once we reach every level on the triangle only then we will have full fulfilment of our life. There are 6 stages in the hierarchy of needs which are 1. Physical needs 2.Safety and security 3. Love and belonging 4. Esteem 5. Self-actualisation.
Maslow (1943) stated that “People are motivated to achieve certain needs. When one need is fulfilled a person seeks to fulfil the next one, and so on”.
Good points;
This theory focuses on the behaviour on the behaviour of the whole individual rather than the unconscious mind or genes. This theory also values self-fulfilment.
Bad points;
This theory ignores biology such as hormones like testosterone that may affect it. This focuses on people trying to be perfect whereas no individual is perfect.
Cognitive
What is it?
Cognitive psychology emphases on the human thought process, it looks at how we process information that comes in to the individual and how this leads to responses, behaviorists call this the stimuli. In other words this focuses on the variables that mediate between stimulus, input and output. Cognitive psychologists study internal processes including perception, attention, language, memory and thinking.
Cognitive psychology is science based which is mainly constructed on laboratory experiments. Our mind works in ways a computer