According to Bruan & Clarke Victoria (2006), “Thematic Analysis involves searching across a data set- be that a number of interviews or focus groups, or a range of texts to find repeated patterns of meaning.”
As part of a study designed to assess the preparedness of a community to participate in an HIV vaccine trial, an interview was transcribed with a member of an organisation known as Love Life. The interviewer attempted to gauge the respondent’s views on the vaccine, his willingness to participate, and the reasons behind them. They also discussed the perceptions and attitudes of those in the community and what he thought the response of his friends and family may be to his decision to participate. Through this interview, various facets of the respondent’s personality and attitudes were revealed. He has great pride in the work of the organisation and his respect for one of the “groundbreakers” in that organization was clear. The organization seems to focus on reducing the incidence of and breaking down prejudices associated with HIV/AIDS through education. This base of knowledge appears to have empowered the respondent and he seems to relish the idea of being a hero. His determination and self-reliance also enable him to disregard the concerns of his family and friends in light of what he considers his purpose. Nor does he put much emphasis on the attitudes present in the community where he lives, which he believes are grounded in ignorance. Despite the emphasis he places on knowledge, he is keen to participate regardless of the potential dangers and limitations of the proposed vaccine. His desire to help others and to be portrayed as a hero appears to be his primary motivation.
Authority of Organisation
Most of the respondent’s statements indicate that he has great respect for the organization he is involved in and prides himself in being involved in their work. He