Theme park tourism in Hong Kong
Research proposal
Theme park tourism in Hong Kong
'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong '
Content
Abstract..............................................................................p. 2
Introduction..........................................................................p.2-4
Background..........................................................................p.4-5
Literature Review..................................................................p.5-17
Methodology........................................................................p.18-22
Conclusion...........................................................................p.22
Outline...............................................................................p.23
Bibliography........................................................................p.24-25
I: Abstract
Tourism is one of the most important income sources for Hong Kong. The Government wants to develop Hong Kong as a major tourism destination in the world. Under this situation, amusement park is becoming more and more important here. At this moment Hong Kong only have one large-scale theme park- Ocean Park, but in next year Hong Kong Disneyland will be opened. Government predicts HKDL will attract a lot of tourists from all over the world, especially from Mainland China. So it wants to develop and encourage theme park tourism in Hong Kong.
II: Introduction
Tourism is going to be one of the most important income sources of Hong Kong. In the recent years, Hong Kong Government encourages the development of tourism strongly. For examples, like Government encourages the mainlanders to visit HK as a free walker, develop Lantau Island to be a multi- function tourism spots and to organize a numerous of special events. It hopes the 'smile industry ' can be the main pillar of Hong Kong economy. Under this situation, Theme park tourism becomes
Theme park tourism in Hong Kong
'Evaluate the development, expectation and prospective of locals and tourists, and the effectiveness of theme park tourism in Hong Kong '
Content
Abstract..............................................................................p. 2
Introduction..........................................................................p.2-4
Background..........................................................................p.4-5
Literature Review..................................................................p.5-17
Methodology........................................................................p.18-22
Conclusion...........................................................................p.22
Outline...............................................................................p.23
Bibliography........................................................................p.24-25
I: Abstract
Tourism is one of the most important income sources for Hong Kong. The Government wants to develop Hong Kong as a major tourism destination in the world. Under this situation, amusement park is becoming more and more important here. At this moment Hong Kong only have one large-scale theme park- Ocean Park, but in next year Hong Kong Disneyland will be opened. Government predicts HKDL will attract a lot of tourists from all over the world, especially from Mainland China. So it wants to develop and encourage theme park tourism in Hong Kong.
II: Introduction
Tourism is going to be one of the most important income sources of Hong Kong. In the recent years, Hong Kong Government encourages the development of tourism strongly. For examples, like Government encourages the mainlanders to visit HK as a free walker, develop Lantau Island to be a multi- function tourism spots and to organize a numerous of special events. It hopes the 'smile industry ' can be the main pillar of Hong Kong economy. Under this situation, Theme park tourism becomes
Bibliography: 5. John Philip Jones International Advertising Realities and Myths Sage Publications LTD. 2000 6 11. Gary Oddou and Mark Mendenhall Cases in international Organizational Behavior Blackwell Publishers Ltd. 1998 12