Theme Parks
Journal of Vacation Marketing http://jvm.sagepub.com Strategic theming in theme park marketing
Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319
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Journal of Vacation Marketing
Volume 5 Number 4
Academic Papers Strategic theming in theme park marketing
Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May, 1999
Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk
Kevin K. F. Wong, PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University, Hong Kong. His major research interests focus on tourism management, tourist behaviour, tourism forecasting models and impact studies. Phoebe W. Y. Cheung is a research assistant within the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University.
erately strong relationships were found between motivation for theme park visits by visitors and their demographics and lifestyle patterns. Given the fact the theme park industry is still relatively young in Asia, the ®ndings of this study reinforce the need for Asian theme parks to focus strategically on satisfying lower-level needs, such as stimulation, by developing and marketing
Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319
Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts Subscriptions: http://jvm.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.co.uk/journalsPermissions.nav
Downloaded from http://jvm.sagepub.com at SAGE Publications on December 2, 2009
Journal of Vacation Marketing
Volume 5 Number 4
Academic Papers Strategic theming in theme park marketing
Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May, 1999
Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk
Kevin K. F. Wong, PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University, Hong Kong. His major research interests focus on tourism management, tourist behaviour, tourism forecasting models and impact studies. Phoebe W. Y. Cheung is a research assistant within the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University.
erately strong relationships were found between motivation for theme park visits by visitors and their demographics and lifestyle patterns. Given the fact the theme park industry is still relatively young in Asia, the ®ndings of this study reinforce the need for Asian theme parks to focus strategically on satisfying lower-level needs, such as stimulation, by developing and marketing
References: Downloaded from http://jvm.sagepub.com at SAGE Publications on December 2, 2009 Page 331 lan, London. (30) Pearce, ref. 24. (31) Kotler, P. and Armstrong, G. (1991) `Principles of Marketing ', Prentice Hall, USA. (32) Jones and Robinett, ref. 2. The leisure ladder for theme park settings (domestic visitors) Source: Pearce, ref. 24 Downloaded from http://jvm.sagepub.com at SAGE Publications on December 2, 2009