THEMED HOTELS
AN EMPIRICAL RESEARCH ABOUT TOURIST
PROFILE WHO PREFERS TO STAY AT THEMED HOTELS IN
ANTALYA AND REASONS OF PREFERENCE
Ahmet AKTA , Prof. Dr., Akdeniz University Alanya Faculty of
Administration, Antalya, TURKEY
Seden ALGÜR, Phd Student, Akdeniz University Institute of Social
Sciences, Antalya, TURKEY
ABSTRACT
Tourism being industry without chimney in our country which has stepped important paces with membership process of the EU, has been developing constantly advancing itself. Since our country is increasingly much demanded destination, it is also necessary to submit different and various products to incoming tourists. While the obligation of diversifying the touristic products begins the activity of movement on alternative tourism options, it activates the residence places at the option of catching the tourists with different concepts and themes.
Once an area, palace or structures to be seen only in its own country are placed on some coast by copying in very similar shape of its original, it is possible to be the first prefer of the touristic product consumers.
The aim of this research to expose development of themed hotels in our country and determine the tourist profile who prefers tos tay at themed hotels. In the third part of the research, survey results which have been applied 1122 of 3829 tourists that stayed at a 5 star themed hotel in Kundu area in Antalya region between the dates 1st-31st August
2006.
Keywords: Theme, Themed Hotels, Themed Hotels in Antalya, Antalya, Turkey
INTRODUCTION
Themed park industry was born North America while opening
Disneyland in California in 1995. Since opening Disneyland in Paris on
12th April 1992, this industry is delevoping continuously in Europe.
2
Since 1995, new themed parks are opened in Spain, Germany and United
Kingdom (Camp,1997:4-5).
Themed Hotel concept has been revealed in 1999 with Topkapi
Palace Hotel which is the first
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