A CONTENT ANALYSIS
ABSTRACT
This study is a content analysis of the various themes, sub-themes and the types of endings contained in the short stories in Filipino comic books, thereafter referred to in its vernacular form, "komiks."
The study sampled 30 komiks from two of the top komiks publishers in the Philippines. There were 10 samples of EXTRA (Special) komiks by the Atlas Publishing Company, thereafter referred to as "Atlas Publishing," and 20 samples of United (Super Stories) komiks by Graphic Arts and Services, Inc., thereafter referred to as "GASI." The dates of the komiks analyzed covered the period May to September 1992.
Using frequency counts, it was determined that there were 18 major themes in the study, the most recurring of which were romance, human nature and marital relationship. These major themes have variationstype of romance, type of married life, emotions or characteristics intrinsic to a human beingwhich were categorized as sub-themes.
The sub-themes under romance were: courtship, illicit relationship, office romance, romantic rivalry and unrequited love.
The sub-themes under marital relationship were: harmony or bliss, discord, petty problems and infidelity.
There were 20 sub-themes under human nature that were negative and positive characteristics of human beings.
Endings were classified as happy, tragic, didactic or suspended.
Results showed that whatever the types of themes or ending are used, komiks content still leave a lot to be desired. Stories were full of fatalistic and escapist attitudes. Problems tackled were mostly individualistic and were not given any feasible or practical solutions.
I. Introduction
Today, the Filipino komiks is regarded as the country's "top entertainment source" since it enjoys the highest readership level than all other printed materials combined.
The reasons for the komiks' popularity are numerous: They are cheap, portable, accessible, easy to read, and
Bibliography: Angeles, Enrique. "A Subjective, Thematic Analysis of Pilipino Komiks." Unpublished undergraduate thesis. Institute of Mass Communication, University of the Philippines, Quezon City, 1969. Berceno, Marila A. "The Filipina as Projected by the Local Komiks." Unpublished undergraduate thesis. Institute of Mass Communication, University of the Philippines, Quezon City, 1983. Bondoc, Jarious Y. "Komiks: Masa Reading." Observer. September 1982. Lasswell, Harold. The Process and Effects of Mass Communication. ed. By Wilbur Schramm and Donald F. Roberts. Urbana: University of Illinois Press, 1972. Mauricio, Gay Josefina L. "A Historical Study of Komiks Magasins in the Philippines." Unpublished undergraduate thesis. Institute of Mass Communication, University of the Philippines, Quezon City, 1983. Mauricio, Tinna B. "Pinoy Komiks." Starweek Magazine. April, 1989. Panabi, Rommel P. and Kap M. Aguila. "Is Beri Nesesari!" Sunday Inquirer Magazine. July, 1991. Ricafrente, Barbara B. "A Content Analysis of the Short Stories in the Wakasan, Tapusan and Love Story Komiks Jan.-Dec. 1981." Unpublished undergraduate thesis. Institute of Mass Communication, University of the Philippines, Quezon City, 1982. Topacio, Marivel R. "A Content Analysis of Pilipino Comic Books Before and After the Declaration of Martial Law." Unpublished undergraduate thesis. Institute of Mass Communication, University of the Philippines, Quezon City, 1974.