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Bachelor’s Thesis (Turku University of Applied Sciences)
Degree Program in International Business
International Business Management
2012

Lotta Laakso

CASE STUDY:THE IMPACT OF
FINANCIAL AND NONFINANCIAL REWARDS ON
EMPLOYEE MOTIVATION

BACHELOR´S THESIS | ABSTRACT
TURKU UNIVERSITY OF APPLIED SCIENCES
Degree Program in International Business | International Business Management
2012 | 66 + 14
Instructor: Laura Heinonen, Ph.D. Econ.

Lotta Laakso

CASE STUDY: THE IMPACT OF FINANCIAL AND
NON-FINANCIAL REWARDS ON EMPLOYEE
MOTIVATION
Rewarding and motivating employees are concepts which are videly studied in organizational settings. The impact of total rewards including financial and non-financial rewards have on employee motivation was chosen to be studied in this research because both of the concepts are important; for the employees and for the employers.
The aim of this thesis is to find out what are the reward practices in use in the chosen case study organization and how and why the rewards are impacting the employee motivation.
The research method chosen for this thesis is a mix of quantitative and qualitative approach as this was considered to be the most suitable research method for this case study allowing the extensive possibilities to collect and analyse data.
The findings of this research are various; the reward practices of the case study company are presented and analysed in depth, the reasons how reward practices can impact employee motivation were found. In the case study organization rewards in use are positively impacting employee motivation and the reasons why rewards are impacting motivation was explained through the use of grounded motivation and reward theories.
As the case study approach was chosen for this thesis the results and conclusions of this research are valid only to the case study organization and the conclusions should not be generalized outside the case study organization.

KEYWORDS:
Case Study
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