Thesis
CHAPTER I
EXECUTIVE SUMMARY
This is the executive summary of the marketing plan of Café Juan. Here you will see that next year’s objective have been describe in quantitative terms; briefly describes the marketing strategies to meet goals and objectives; including a description of target markets; expected results and as well as key resources needed by Café Juan.
As for Café Juan, they must have these objectives to have a guide and to provide direction for the rest of their marketing plan. They also need objectives to ensure profitability and remain competitive in today’s market place.
Holy Angel University planned to establish a first class canteen which can be tagged as "a place cut above the rest" in the whole campus or even in the city or region. As years went by, the original plan was been altered. Instead, a café was established and HRM practicum students are to run the facility and make the café as their training ground to practice theories learned from their course. The plan further strengthened by the feasibility studies done by the two groups of HRM students about a coffee shop within a campus. The first group named it "Tasa" which literally means a cup for coffee while the other group adopted the name "Café Holyana" for the school's name and its students. Unfortunately, though, the management did not adopt either of the two and instead, named it as Café Juan in honor of the late Don Juan D. Nepomuceno - the founder of what is now Holy Angel University.
Café Juan is located at Don Juan Building G/F. It is a cafe and a training ground for HRM students in Holy Angel University. In order to prepare students for their future jobs in various food establishments outside the University, Holy Angel University came up with a coffee shop named Café Juan which formally opened in 2003. The in-house training allows students to experience how to work in a food establishment and can therefore understand or connect the flow of restaurant operations. This is also a
EXECUTIVE SUMMARY
This is the executive summary of the marketing plan of Café Juan. Here you will see that next year’s objective have been describe in quantitative terms; briefly describes the marketing strategies to meet goals and objectives; including a description of target markets; expected results and as well as key resources needed by Café Juan.
As for Café Juan, they must have these objectives to have a guide and to provide direction for the rest of their marketing plan. They also need objectives to ensure profitability and remain competitive in today’s market place.
Holy Angel University planned to establish a first class canteen which can be tagged as "a place cut above the rest" in the whole campus or even in the city or region. As years went by, the original plan was been altered. Instead, a café was established and HRM practicum students are to run the facility and make the café as their training ground to practice theories learned from their course. The plan further strengthened by the feasibility studies done by the two groups of HRM students about a coffee shop within a campus. The first group named it "Tasa" which literally means a cup for coffee while the other group adopted the name "Café Holyana" for the school's name and its students. Unfortunately, though, the management did not adopt either of the two and instead, named it as Café Juan in honor of the late Don Juan D. Nepomuceno - the founder of what is now Holy Angel University.
Café Juan is located at Don Juan Building G/F. It is a cafe and a training ground for HRM students in Holy Angel University. In order to prepare students for their future jobs in various food establishments outside the University, Holy Angel University came up with a coffee shop named Café Juan which formally opened in 2003. The in-house training allows students to experience how to work in a food establishment and can therefore understand or connect the flow of restaurant operations. This is also a