Thesis
IN-STORE MARKETING STRATEGY OF GOTTI'S RISTORANTE: A FACTOR FOR ATTRACTION
_____________________________
A Thesis Presented to the
College of International Hospitality Management
San Sebastian College – Recoletos, Manila
______________________________
In Partial Fulfillment of the Requirements for the
Degree of Bachelor of Science in
Hotel and Restaurant Management
________________________________
Sorio, John Cedric
Escolano, Vince Lawrenz
Malapitan, Jomel
Pasia, Paul Kristian
Villasin, Von Miguel
March 2012
TABLE OF CONTENTS
I. THE PROBLEM 1
A. Introduction 1
B. Background of the Study 2
C. Importance of the Study 3
D. Theoretical Framework 4
D. Conceptual Framework 5 E. Statement of the Problem 6 F. Statement of the Hypothesis 6 G. Assumption 6 H. Scope and Delimitation 7 I. Definition of Terms
II. REVIEW OF RELATED LITERATURE AND STUDIES 8
A. Foreign Literature 8
B. Local Literature 10
C. Foreign Studies 12
D. Local Studies 14
E. Synthesis 15
III. RESEARCH METHODOLOGY 17
A. Research Design 17
B. Respondents of the Study 18
C. Research Locale 19
D. Instrumentation 19
E. Data Gathering Procedures 20
F. Statistical Treatment of Data 20
IV. PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA 23
V. SUMMARY, CONCLUSION AND RECOMMENDATION 30
A. Summary of the Findings 30 B. Conclusion 31 C. Recommendation 32
Bibliography Appendices Curriculum Vitae
Chapter I
The Problem
Introduction
The Food industry is a complex, global collective of diverse business that together supply much of the food energy consumed by the world population. An example of a food industry is a restaurant. Restaurant prepares and serves food and drinks to customer in return for money.
_____________________________
A Thesis Presented to the
College of International Hospitality Management
San Sebastian College – Recoletos, Manila
______________________________
In Partial Fulfillment of the Requirements for the
Degree of Bachelor of Science in
Hotel and Restaurant Management
________________________________
Sorio, John Cedric
Escolano, Vince Lawrenz
Malapitan, Jomel
Pasia, Paul Kristian
Villasin, Von Miguel
March 2012
TABLE OF CONTENTS
I. THE PROBLEM 1
A. Introduction 1
B. Background of the Study 2
C. Importance of the Study 3
D. Theoretical Framework 4
D. Conceptual Framework 5 E. Statement of the Problem 6 F. Statement of the Hypothesis 6 G. Assumption 6 H. Scope and Delimitation 7 I. Definition of Terms
II. REVIEW OF RELATED LITERATURE AND STUDIES 8
A. Foreign Literature 8
B. Local Literature 10
C. Foreign Studies 12
D. Local Studies 14
E. Synthesis 15
III. RESEARCH METHODOLOGY 17
A. Research Design 17
B. Respondents of the Study 18
C. Research Locale 19
D. Instrumentation 19
E. Data Gathering Procedures 20
F. Statistical Treatment of Data 20
IV. PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA 23
V. SUMMARY, CONCLUSION AND RECOMMENDATION 30
A. Summary of the Findings 30 B. Conclusion 31 C. Recommendation 32
Bibliography Appendices Curriculum Vitae
Chapter I
The Problem
Introduction
The Food industry is a complex, global collective of diverse business that together supply much of the food energy consumed by the world population. An example of a food industry is a restaurant. Restaurant prepares and serves food and drinks to customer in return for money.