Thesis
Laguna State Polytechnic University
College of Arts and Sciences
Psychology Department
Project 1
Data Analysis
Submitted to:
Victor A. Estalilla Jr. M.A.
Submitted by:
Hazel v. Datario
Mhe Anne S. Calantina
Riezl Lyn B. San Gabriel
Introduction
ACME Corporation is undertaking a study to determine how its brand is perceived in the marketplace. ACME’s researches conducted surveys to understand how the brand is viewed in the market, understand what brand attributes are preferred by costumers, identify how its customers competitively position its product/services.
ACME owns seven different brands and its flagship product is currently under evaluation. The company researchers developed questionnaires to gauge the customer’s acceptance of the flagship product in terms of but not limited to the following: appearance and quality.
The questionnaires also gathered the profile of the customers (respondents). Some of the variables included in the study are as follows:
1. Age- age of the customer 2. Income- the average family income of the customer 3. Hours- the number of hours the customer has used the product
I. Scatterplots
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 16 | 7.4 | 17 | 8 | 15 | 6.6 | 5 | 0.2 | 12 | 3.8 | 16 | 5.4 | 16 | 6 | 18 | 6.6 | 19 | 5.8 | 13 | 3.2 | 4 | 1.8 | 9 | 1.8 | 21 | 7.8 | 19 | 6.8 | 19 | 6.4 | 20 | 9.2 | 6 | 1.2 | 20 | 8.6 | 22 | 9.8 | 1 | 0 |
2. Age vs Appearance- The younger respondents gave low ratings on the product’s appearance while the older ones rate it high. The correlation coefficient is 0.942251661, having a very high relationship. They have a strong relationship because
College of Arts and Sciences
Psychology Department
Project 1
Data Analysis
Submitted to:
Victor A. Estalilla Jr. M.A.
Submitted by:
Hazel v. Datario
Mhe Anne S. Calantina
Riezl Lyn B. San Gabriel
Introduction
ACME Corporation is undertaking a study to determine how its brand is perceived in the marketplace. ACME’s researches conducted surveys to understand how the brand is viewed in the market, understand what brand attributes are preferred by costumers, identify how its customers competitively position its product/services.
ACME owns seven different brands and its flagship product is currently under evaluation. The company researchers developed questionnaires to gauge the customer’s acceptance of the flagship product in terms of but not limited to the following: appearance and quality.
The questionnaires also gathered the profile of the customers (respondents). Some of the variables included in the study are as follows:
1. Age- age of the customer 2. Income- the average family income of the customer 3. Hours- the number of hours the customer has used the product
I. Scatterplots
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 16 | 7.4 | 17 | 8 | 15 | 6.6 | 5 | 0.2 | 12 | 3.8 | 16 | 5.4 | 16 | 6 | 18 | 6.6 | 19 | 5.8 | 13 | 3.2 | 4 | 1.8 | 9 | 1.8 | 21 | 7.8 | 19 | 6.8 | 19 | 6.4 | 20 | 9.2 | 6 | 1.2 | 20 | 8.6 | 22 | 9.8 | 1 | 0 |
2. Age vs Appearance- The younger respondents gave low ratings on the product’s appearance while the older ones rate it high. The correlation coefficient is 0.942251661, having a very high relationship. They have a strong relationship because