Thesis
THE IMPACT OF INDEPENDENT FILMS TO THE SOCIAL AWARENESS AMONG THIRD YEAR MASS COMMUNICATION STUDENTS OF PAMANTASAN NG LUNGSOD NG MUNTINLUPA
An Undergraduate Thesis Presented to
The Faculty of College of Arts and Sciences
Pamantasan ng Lungsod ng Muntinlupa
Poblacion, Muntinlupa City
In Partial Fulfillment of the Requirements for the Degree Bachelor of Arts in Mass Communication
BONILLA, RICHARD PATRICK M.
DIZON, ALLEINE PATRICIA M.
MUSNGI, JOHN MARVIN S.
March 2014
TABLE OF CONTENTS
CHAPTER 1
INTRODUCTION AND ITS BACKGROUND
Introduction 4
Background of the Study 8
Statement of the Problem 21
Theoretical Framework 23
Significance of the Study 25
Scope and Delimitation 27
Materials and Methods 29
Definition of Terms 31
CHAPTER 2
REVIEW OF RELATED LITERATURE
Foreign Literature 33
Local Literature 35
Foreign Studies 38
Local Studies 41
CHAPTER 3 RESEARCH METHODOLOGY
Research Design 45
Respondent of the Study 45
Instrumentation of Research 46
Data-Gathering Procedures 46
Statistical Treatment of Data 48
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Several studies have been published regarding on how effective independent films are, as medium to social awareness. To say that independent filmmaking has become the soul of Philippine cinema is no longer an exaggeration. For years, Filipino independent filmmakers like Kidlat Tahimik (Perfumed Nightmare, 1977), Raymond Red (Anino, 2001), and Brillante Mendoza (Kinatay, 2009) among many others have received critical acclaim worldwide. As film festivals, competitions and distribution channels such as Cinemalaya and Cinema One have motivated young maverick filmmakers in recent years, indie films have become synonymous to creative content and perspectives for many Filipinos today. Although the Philippine indie film
An Undergraduate Thesis Presented to
The Faculty of College of Arts and Sciences
Pamantasan ng Lungsod ng Muntinlupa
Poblacion, Muntinlupa City
In Partial Fulfillment of the Requirements for the Degree Bachelor of Arts in Mass Communication
BONILLA, RICHARD PATRICK M.
DIZON, ALLEINE PATRICIA M.
MUSNGI, JOHN MARVIN S.
March 2014
TABLE OF CONTENTS
CHAPTER 1
INTRODUCTION AND ITS BACKGROUND
Introduction 4
Background of the Study 8
Statement of the Problem 21
Theoretical Framework 23
Significance of the Study 25
Scope and Delimitation 27
Materials and Methods 29
Definition of Terms 31
CHAPTER 2
REVIEW OF RELATED LITERATURE
Foreign Literature 33
Local Literature 35
Foreign Studies 38
Local Studies 41
CHAPTER 3 RESEARCH METHODOLOGY
Research Design 45
Respondent of the Study 45
Instrumentation of Research 46
Data-Gathering Procedures 46
Statistical Treatment of Data 48
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
Several studies have been published regarding on how effective independent films are, as medium to social awareness. To say that independent filmmaking has become the soul of Philippine cinema is no longer an exaggeration. For years, Filipino independent filmmakers like Kidlat Tahimik (Perfumed Nightmare, 1977), Raymond Red (Anino, 2001), and Brillante Mendoza (Kinatay, 2009) among many others have received critical acclaim worldwide. As film festivals, competitions and distribution channels such as Cinemalaya and Cinema One have motivated young maverick filmmakers in recent years, indie films have become synonymous to creative content and perspectives for many Filipinos today. Although the Philippine indie film