Thesis About Soft Drink Dealership
PROFITABILITY OF SOFT DRINKS DEALERSHIP IN CAVITE
MARICRIS A. MARTINEZ
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1/A thesis proposal submitted to the Faculty of the Department of Management, College of Economics, Management and Development Studies, Cavite State University, Indang, Cavite, in partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Business Management, major in Business Economics. Prepared under the supervision of Dr. Nelia C.Cresino.
INTRODUCTION
Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do and mineral water is said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide is behind the bubbles in natural mineral water. Soft drinks by its term are beverages that are not alcoholic drinks. Carbonated soft drinks are also referred to as soda (About.com, 2011).
What is special about soft drinks is that it is very easy to find and that all people could avail it. It is really good in satisfying thirst of an individual. It gives a refreshing feeling especially on a very hot weather.
According to the research conducted by the Gale Group Farmington Hills Michigan (2008), the soft drink industry began in the mid-1880s. During the early years, soft drinks were sold only in stores that could provide fountain service. Increasing distribution was tied to building additional syrup manufacturing plants.
The first marketed soft drinks appeared in the 17th century as a mixture of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on their backs from which they dispensed cups of lemonade.
Sari-sari stores remains the largest distribution channel in 2011, small neighborhood retail outlets called sari-sari stores accounted for the
MARICRIS A. MARTINEZ
-------------------------------------------------
1/A thesis proposal submitted to the Faculty of the Department of Management, College of Economics, Management and Development Studies, Cavite State University, Indang, Cavite, in partial fulfillment of the requirements for graduation with the degree of Bachelor of Science in Business Management, major in Business Economics. Prepared under the supervision of Dr. Nelia C.Cresino.
INTRODUCTION
Soft drinks can trace their history back to the mineral water found in natural springs. Bathing in natural springs has long been considered a healthy thing to do and mineral water is said to have curative powers. Scientists soon discovered that gas carbonium or carbon dioxide is behind the bubbles in natural mineral water. Soft drinks by its term are beverages that are not alcoholic drinks. Carbonated soft drinks are also referred to as soda (About.com, 2011).
What is special about soft drinks is that it is very easy to find and that all people could avail it. It is really good in satisfying thirst of an individual. It gives a refreshing feeling especially on a very hot weather.
According to the research conducted by the Gale Group Farmington Hills Michigan (2008), the soft drink industry began in the mid-1880s. During the early years, soft drinks were sold only in stores that could provide fountain service. Increasing distribution was tied to building additional syrup manufacturing plants.
The first marketed soft drinks appeared in the 17th century as a mixture of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on their backs from which they dispensed cups of lemonade.
Sari-sari stores remains the largest distribution channel in 2011, small neighborhood retail outlets called sari-sari stores accounted for the