The Tourism Industry can provide communities with an opportunity to display their region’s distinct and unique cultural and natural assets. A diverse economy is one that can cope with the changes experienced in our current environment. At the local and regional level the industry comprises tourism operators, businesses not directly involved in tourism, local and regional tourism organizations, community groups, residents and local government. By working together destinations have the capacity to attract visitors, satisfy their leisure needs and expectations, and generate economic and social benefits for the whole community.
Department of Tourism (DOT) described the resort as any place or places with pleasant environment and atmosphere conducive to comfort, healthful relaxation and rest, offering food, sleeping, accommodation and recreational facilities to the public for a fee or remuneration. It is also used for relaxation or recreation, attracting visitors for vacations and or tourism. The term resort is called “laso” used for self- contained commercial establishment which attempts to provide for most a vacationer’s wants while remaining on the premises, such as food, drink, lodging, sports, entertainment, and shopping. According to the research findings of Journal of sustainable development that majority of the visitors of a certain resort are engage in relaxation/drinking a value 27% compare to other variables with values rock climbing 7% swimming 13% game viewing 21% horse riding 9% and sight seeing 22% respectively.
Tanay is blessed province in Rizal, because of their known Daranak Falls, Batlag Falls, Calinawan Cave, Tanay Dike, San Ildefonso Church, Regina Rica, Daraitan River and other resort establishments such as Momarco Resort, Ten Cents to Heaven, Pranjetto Hills Resort, Bakasyunan Resort, and Sierra Madre Resort and include JE Camp Hotel and Resort. The property is owned by the former Pres. Joseph E. Estrada with an expansive 21