Credit card companies are continuously appearing on college campuses around the world. Their main target, of course, is naïve students. These companies are there to pick up students at their worst and most vulnerable moments. Some students that feel short of cash are very tempted to apply for these buy now, pay later agreements. Once a student is approved for credit, companies usually offer them very generous credit lines. At their tender ages, no student is going to decline the offer. Most students, at this point in their lives, do not have jobs and are setting themselves up for a world of failure. Students that have no source of income are unable to make payments and will incur late fees that can be astronomical. By this time, their credit scores are being impacted tremendously. This is where the companies begin to make their money, and could care less about a student who has been stretched beyond his or her means. The potential outcome is irreversible credit damage to the young, defenseless student.
Credit card companies know that college students are their prime prospects. The marketing tactics credit card companies use to entice students prove that these companies truly understand their demographic. Representatives of the credit card companies are sent to these campuses to harass students into filling out applications for their products and services. These representatives are trained not take no for an answer. The students are lured to the companies’ kiosks by the promise of free gifts. These gifts include Frisbees, t-shirts, and even iPods. With kiosks popping up all over the campus, the companies make it hard for students to say no to the pressure to apply. With all of the exposure that the credit card companies have on college campuses, they make it hard for a student to
References: Irby, L. T. (n.d.). About.com. About.com Credit/Debit Management. Retrieved from http://credit.about.com/od/buildingcredit/a/collegecredit.htm Silver-Greenberg, J. (n.d.). Majoring in credit-card debt. msnbc.com. Retrieved from http://www.msnbc.msn.com/id/20607411/ns/business-us_business/t/majoring-credit-card-debt/