Thomas Mitchell BA685 Week 5 Shopping Cart
Shopping Cart
Week 5- 6/24/15
Thomas Mitchell
Grantham University
Instructor: Dr. Matthew Gonzalez
Abstract
In this paper the author will discuss the use of shopping carts in e-commerce (EC) settings. As businesses make sales on their websites, it is necessary for the customer to have a location to store all of the items that they want to purchase. In a physical store customers use an actual physical shopping cart as they walk through the store picking out what they want to buy. Then they take the cart to the checkout register when they are finished in order to pay for their items. The author will discuss in this paper the close correlation that a virtual shopping cart online has to the physical shopping cart that is used in brick and mortar store locations.
Shopping Cart In sales, it is no secret that the more convenient and easy it is to purchase merchandise, the more a company will profit in the sales of their products. The more difficult the buying process becomes, the less merchandise customers will end up purchasing. This concept is what led to the original invention of physical shopping carts for brick and mortar stores (Lammle, 2010). In 1936 Sylvan Goldman, owner of a number of Piggly Wiggly grocery store locations in Oklahoma City, saw the need to make it more convenient for shoppers to be able to carry more merchandise to the checkout counter. His theory was that if it was convenient to do so, that people would spend more time shopping and end up purchasing more merchandise. He was correct in his assumption, and once the shopping cart was widely accepted by 1940, stores were being built so as to accommodate the use of them by making aisles wider. Finally, by 1950, further modifications resulted in the shopping cart design that people are used to seeing today. But once again, the purpose was to make shopping more convenient and to increase sales. That is exactly what resulted from the use of the shopping cart (Lammle,
Week 5- 6/24/15
Thomas Mitchell
Grantham University
Instructor: Dr. Matthew Gonzalez
Abstract
In this paper the author will discuss the use of shopping carts in e-commerce (EC) settings. As businesses make sales on their websites, it is necessary for the customer to have a location to store all of the items that they want to purchase. In a physical store customers use an actual physical shopping cart as they walk through the store picking out what they want to buy. Then they take the cart to the checkout register when they are finished in order to pay for their items. The author will discuss in this paper the close correlation that a virtual shopping cart online has to the physical shopping cart that is used in brick and mortar store locations.
Shopping Cart In sales, it is no secret that the more convenient and easy it is to purchase merchandise, the more a company will profit in the sales of their products. The more difficult the buying process becomes, the less merchandise customers will end up purchasing. This concept is what led to the original invention of physical shopping carts for brick and mortar stores (Lammle, 2010). In 1936 Sylvan Goldman, owner of a number of Piggly Wiggly grocery store locations in Oklahoma City, saw the need to make it more convenient for shoppers to be able to carry more merchandise to the checkout counter. His theory was that if it was convenient to do so, that people would spend more time shopping and end up purchasing more merchandise. He was correct in his assumption, and once the shopping cart was widely accepted by 1940, stores were being built so as to accommodate the use of them by making aisles wider. Finally, by 1950, further modifications resulted in the shopping cart design that people are used to seeing today. But once again, the purpose was to make shopping more convenient and to increase sales. That is exactly what resulted from the use of the shopping cart (Lammle,
References: Aragon, K. (2013, May 17). The 24 Best Shopping Cart Solutions for Your Business . Retrieved June 24, 2015, from The Daily Egg: http://blog.crazyegg.com/2013/05/17/shopping-cart-solutions/ Lammle, R. (2010, November 24). A Brief History—and Future—of the Shopping Cart. Retrieved June 24, 2015, from Mental Floss: http://mentalfloss.com/article/26470/brief-history%E2%80%94and-future%E2%80%94-shopping-cart Miller, B. (2015, June 12). What Is an Online Shopping Cart? (A. Jones, Editor) Retrieved June 24, 2015, from wisegeek: http://www.wisegeek.com/what-is-an-online-shopping-cart.htm Schneider, G. (2015). Electronic Commerce (11th ed.). (A. Brodkin, Ed.) Stamford, CT, USA: Cengage Learning. Retrieved May 28, 2015, from www.cengage.com Shopping Cart Software Reviews. (2015). Retrieved June 24, 2015, from merchantmaverick.com: http://www.merchantmaverick.com/review-category/shopping-cart-software/ Speckyboy Editors. (2011, November 22). The History of Online Shopping. Retrieved June 24, 2015, from speckyboy.com: http://speckyboy.com/2011/11/22/the-history-of-online-shopping-infographic/