Preview

Thornton

Better Essays
Open Document
Open Document
4616 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Thornton
Thornton’s
Thornton’s

Thorntons Plc is one of the United Kingdom’s leading manufacturers and retailer of specialist chocolates. It is a British chocolate company established by Joseph William Thornton in 1911, the company remains more than 30 percent owned by the Thornton family. It is a company of nearly £200 million turnover with 400 shops and number of franchise. There are currently 4,539 employees working with the company. The company had followed a strategy of in-house manufacture and retailing largely through the company’s own shops and to a lesser extent through franchising. In 2001, the company also began rolling out a line of products to be sold through the supermarket channel. Thornton’s product not only focuses on chocolates, fudge, and toffee but also include other candies and ice creams flavours. This commitment to quality has gained the company a strong reputation throughout the United Kingdom and made it one of the country's most popular brands. And this followed by the takeover of Cadbury by the US company Kraft which led to Thorntons being the largest independent chocolate and confectionery company in the United Kingdom. The tag line of the company: “The Art of Chocolatier” is proving its meaning. The stores offer premium and hand-crafted boxed chocolates, hampers, gift boxes, corporate gifts, and seasonal candies.
The environmental factors which affect the running and the strategy from outside and which are not in control of the company are known as Macro-environmental factors. These are factors which are often beyond the control or influence of a business, and that's why it is important to be aware of them to deal with in the strategy of the organization. PESTEL analysis is a way of examining or analysing the macro-environmental factors in which a company operates. This will identify and evaluate Thornton’s strategic development from set up to the present time.
POLITICAL: At the moment there is no major political problem for Thornton’s

You May Also Find These Documents Helpful

  • Best Essays

    Jet2 stakeholders

    • 2343 Words
    • 10 Pages

    PESTEL analysis: This tool will select the vital influences on the company's future development, which factors are most likely to change and which ones will have the greatest impact on the company.( Oxford University Press, 2007)…

    • 2343 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Pestle For Londis

    • 1163 Words
    • 5 Pages

    A PESTLE analysis is method for reviewing the macro environment factors that affect a business. It stands for: Political, Economic, Sociological, Technological, Legal, And Environmental. This analysis technique contributes towards the decision making that businesses are faced with. The analysis gives an insight into some of the potential risks and uncertainties the business or company may face; it also helps them to examine the future as well as current circumstances.…

    • 1163 Words
    • 5 Pages
    Good Essays
  • Good Essays

    The company recently took a PESTEL analysis to identify possible external factors which may have an impact on us and our activities as a company. We identified the four following factors:…

    • 1781 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Thorntons Strategic Analysis

    • 4170 Words
    • 17 Pages

    Thorntons is the largest, independent chocolate and confectionery company in the United Kingdom, founded by Joseph William Thornton, in Sheffield. It is a public company with both retail and manufacturing business. The company grew up from a cabin shop in 1911 over the years. His intention was to offer the best sweet shop in the town and later on after hundred years now it is the best and largest chocolate company in U.K. Today , the company is based in Derbyshire ,with 4000employers and 378 of its own shops and cafes with a further 222 franchises and making a turnover of £208 million[from peter thornton: My life in a family business; Chap #1].…

    • 4170 Words
    • 17 Pages
    Good Essays
  • Satisfactory Essays

    There are several external and internal influences that may impact a business. External influences can affect investments to accomplish its strategic goal and objectives. These external factors may include competition, ethical, legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political, economic, socio-cultural, technological, legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.…

    • 543 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The purpose of a PESTEL analysis is mainly involved with studying all the external factors of a business that can directly or indirectly impact the firm’s future long, medium and short term strategies. By doing this a business can plan for the future and analyse their strengths of the business, weaknesses of the business, opportunities that could help for growth and profit and threats from competitors. You can use your opportunities, threats, strengths and weaknesses to turn into tasks for a project plan for example how a business can use its strengths to take advantage of its opportunities. PESTEL is the first letters of five words which stand for Political e.g. business law and regulation, Economical e.g. interest rates, Social e.g. Culture and religion, Technological e.g. new technology’s, Legal e.g. laws such as discrimination and Environment e.g. Climate and climate change. A pestle analysis is best used for mainly business and strategic planning, marketing planning and product development. These factors determine the success and failure of a business. The results of a PESTLE analysis are used to inform a SWOT (strengths, weaknesses, opportunities and threats) analysis which will identify the factors that may emerge or impact our strategy.…

    • 1546 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Thorntons Case Study.Doc

    • 5969 Words
    • 24 Pages

    For Thorntons’ core products, the ranges of boxed chocolates, certain key manufacturing and selling activities are conducted in-house with the quality of the boxed chocolate selections assured by the use of quality ingredients and through the manufacturing expertise the company has developed. In addition in-house manufacture is felt to protect the exclusivity of Thorntons’ principal recipes. None-core products, such as solid chocolate bars, are largely supplied by outside producers. Similarly the manufacture of basic liquid chocolate, a capital intensive process, is by an outside supplier, the supplier achieving buying and processing economies of scale beyond those that would be available to Thorntons. Packaging, which accounts for a large part of the product’s perceived value, is also manufactured by outside suppliers.…

    • 5969 Words
    • 24 Pages
    Powerful Essays
  • Powerful Essays

    Throughout the years, starting since 1911, Thorntons, the UK's largest manufacturer and retailer of specialist chocolates had followed a strategy of in house manufacture, retailing largely through the company's own shops, and to a lesser extent, through franchising. This policy presented the company with the difficulties of economically meeting seasonal demand variations in the chocolates, especially Christmas and Easter seasons.…

    • 5567 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    PESTEL analysis focuses on the six principal components of strategic significance in the macro-environment: political factors, economic conditions, sociocultural forces, technological factors, (natural) environmental forces, and legal/regulatory factors. These are the significance factors of one industry varies and management will focus primarily on those with the greatest effect on their company. The most important factor in the vehicle insurance industry is Economic Factors.…

    • 3212 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    One analytical tool economist’s use for doing business on a global scale is best known as PESTEL (Political, environmental, sociocultural, technological, economic, and legal). This term refers to environmental factors, and their effects on macro-economics. By analyzing environmental threats a firm can abide more closely to its business plan, thus helping it obtain its strategic objectives. "Knowing what industry- and firm-specific factors affect a firm is critical to understanding its competitive position and determining what strategies are viable" (Wheelen & Hunger, 2010, p. 107). Mathew believes that observing the mistakes and successes of other businesses will help to establish a better foundation for his prospective business adventure, all the while enhancing his overall business…

    • 850 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Pestel Eden

    • 2026 Words
    • 9 Pages

    It is of great importance to make an analysis of the environment in which an organisation operates in order to develop and implement a suitable, successful strategy for the company. According to Johnson, Scholes and Whittington (2008) the business environment of a company is an important issue determining its survival and success. There are several layers of this business environment – the macro environment, the industry or sector layer, the layer with competitors and markets.…

    • 2026 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    Change

    • 1442 Words
    • 6 Pages

    Matanhire andMazhazha-Nyandoro(2002) note that organizational transformation usually emanates from the organization’s external environment. The changes derive from the shifts in the relationships between the organisation as an entity and its environment. These changes in relationships result in organisations altering and adjusting aspects such as markets ,suppliers ,clients to be served .These changes can best be determined by conducting a PESTEL analysis. According…. to the PESTEL framework is a rigorous approach to identifying an understanding the main external environmental factors which affect an organization. It plays a role in focusing organizations on the choices open to them and the constraints and risks involved in these choices.…

    • 1442 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Different agendas are being used as methods for classifying the immense number of conceivable issues that may influence diverse enterprises. A PESTLE investigation is one of that is just a structure that sorts ecological impacts as political, financial, social, innovative, legitimate and natural. PESTLE looks at the conceivable effect of each of these elements on the business. The outcomes are then used to accept examine and empower open doors and to know about and to make possibility arrangements for dangers when building business system.…

    • 1951 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Morrison’s Marketing Audit

    • 2583 Words
    • 11 Pages

    The PESTEL model will help analyze the general environment in the multiple prisms. It focuses on the six macro factors in the business environments. Figure 2 below shows the factors in the order they will be discussed.…

    • 2583 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    In our case we would make an analysis of the macro environment factors for Trinidad and Tobago through the usage of PESTEL model. PESTEL analysis is a useful tool for interpreting the macro factors that cannot be controlled by an organization such as: Political (factors tied with the government), Economical (national and global economy), Social (forces within a society) and Technological (technological advances).…

    • 844 Words
    • 3 Pages
    Good Essays