Major threats facing the cruise line include the abnormal weather patterns that have infused navigational unpredictability. This is because the company’s operations in most cases evidence risks of unfavorable weather leading to cruise delays or even schedule modifications. Such weather can also lead to health issues. In severe instances, the company is forced to cancel various schedules thus influencing its profits (Royal Caribbean International, 2011). Following the present political situations owing terrorism acts, security has become a noteworthy issue. This will lead to decreased traveling rates due to fear of unfavorable incidents. High competition has been evidenced in various locations, with some lacking the capability due to economic downturn. With capital projects being established towards alleviating this, loaning services have led to high entries from new ships and thus unmanageable rivalry. Economic deepening has also enhanced fuel prices.
Opportunities:
The company has a great number of opportunities that can be explored for sustainable extensions. First, the company trades in US dollars that is presently strong in comparison to other foreign currencies in the cruise market. Therefore, introducing a foreign work force is quite beneficial because fewer costs will be realized. In addition, the company has a good number of customers who still demand for cruise services within un-ventured international segments and thus an assurance towards a larger market. The company has a favorable demographic trend where it does not solely rely on a single market owing to the various market niches available. This is attributable to its appealing products (Royal Caribbean International, 2011). Following this favorable trend, the company has the opportunity to grow and develop within the future periods. Another opportunity for the company is noted in its international brands in terms of its flexible schedules and targets that should support the company in