Three Rhetorical Appeals Of Ethos Pathos Logos

Advertisements apply the three rhetorical appeals of logos, ethos, and pathos through its imagery and text. The Tylenol PM advertisement appeals to ethos by the text in the top and bottom of the page. The saying “We give you a better night, you’re a better you all day,” shows Tylenol’s reliably and assures that their mission is to make sure the customer is put first. The text on the bottom states that Tylenol PM “relieves pain and helps you fall asleep and stay asleep.” This further displays Tylenol’s reinsurance between them and the viewer that the product can help relieve pain and provide help to fall asleep.
Tylenol’s ad appeals to pathos by a using an image of a happy mother and son who are spending time together. The intended audiences