A larger philosophy permeates the act of thrifting which celebrates the recycling of formerly-owned items, finding new use and new love for vintage material goods which had been thrown out, and the thrill of imagining what the former life of the item was like.
A 'zine called "Thrift Score", published in the 1990s by Ms. Al Hoff, celebrated this lifestyle. Many "resale" shops pull their more interesting items from thrift stores and sell them at higher prices - the premium is because the "digging for gold" has already been done.
Origin
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Thrifters
Thrifting lures a variety of different audiences. Two most commonly come to mind: 1) People who have no economic choice but to buy secondhand, 2) Bargain or treasure hunters. There is an emerging third audience and chances are it far outnumbers the first two. Simply put, this is an audience of smart shoppers consisting largely of families with a stay at home parent and young professionals. Their reasons for thrifting are a combination of the first two. Overall, these three groups thrift to save money because they have to or want to.
There is also a large population of people who thrift comprising members of alternative lifestyle and alternative fashion communities. This is sometimes due to related social issues associated with non-mainstream ideologies related to clothing(such as anti-logo, anti-mall sentiments) and/or due to the uniqueness and variety of product being offered versus common shopping centers.
With heightened environmental awareness, a new audience has come to thrift. The Eco-thrifter shops thrift stores because it is a finely tuned way to reduce one's carbon footprint with shopping behavior. This form of supporting the environment has received little media attention. This group not only seeks to save money but also carbon